[Summary] Chuchu Street, a high-quality discount merchandise platform in China,
Beijing Chuliu Network Technology Co., Ltd., established in Beijing in 2011, is a rapidly developing internet startup company. After six years of development and accumulation, it has formed competitive strengths in three areas: e-commerce, leisure and entertainment apps, and social media marketing. The company is committed to providing users with life-oriented, interesting, convenient, and practical products and services through innovative internet thinking and business models.
Chuchu Street provides one-stop mobile shopping services for young consumers. In 2011, Beijing Chuliu Network Technology Co., Ltd. founded the Chuchu Street mobile e-commerce platform, offering young consumers one-stop mobile shopping services, with business types including "Today's Special Offer" for limited-time flash sales of major brands, the shopping community "Trendy Youth", and "Quality Products Flash Sale" starting at 9 o'clock daily. Main categories include men's and women's clothing, beauty products, 3C digital products, mother and baby products, home appliances, snacks, etc.
In 2015, Chuchu Street's transaction volume reached 5 billion yuan. According to third-party data released by Analysys International, the number of active users of Chuchu Street ranked fifth among mobile platforms, only behind the clients of Taobao, Tmall, JD.com, and Vipshop. In 2016, Chuchu Street obtained C-round financing led by SBCVC and New Horizon Capital, becoming another Chinese e-commerce company to receive investment from SBCVC after Alibaba. In the same year, Chuchu Street reached a strategic cooperation with LeEco worth hundreds of millions of yuan, attempting to lay out a new ecosystem for young consumers.
In March 2017, the Chuchutong project was officially launched (renamed Chuchu Push in November 2017). The team strives for excellence, continuously optimizing the core experience for promoters, while creatively expanding a system of strategic partners. During events, with zero traffic cost investment, the peak daily GMV exceeded 2 million yuan, with conversion rates 10 times higher than Chuchu Street, and effective promoters exceeded 200,000, still growing exponentially, having explored a path for future development. As of now, the entire Chuchu Street platform has 150 million users, with mobile installations exceeding 100 million.
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