广告公司是指专门经营广告业务活动的企业，是“广告代理商”(Advertising Agency)的俗称。向广告主介绍广告的功能以及各类广告的作用。
·根据广告主的要求提供市场调查、研究和预测，广告策略。
·向广告主提出广告建议以及各类与广告有关的咨询。
·为广告主提供广告计划、设计、制作以及策划等。
·为广告主进行企业统一形象及识别系统设计。
·联系媒体，提供媒体策略和广告实施方案。
·实施广告方案。
·对广告效果进行调查、检测与评估。
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