Wandashan

Beidahuang Wandashan Dairy Industry Joint-stock Co., Ltd. (hereinafter referred to as Wandashan) was founded in 1958 by General Wang Zhen, and is a national dairy enterprise affiliated with Beidahuang Agricultural Reclamation Group Co., Ltd. With total assets of 3.6 billion yuan, over 12,000 employees, and 20 branches and subsidiaries, it processes over 1 million tons of fresh cow milk annually, producing milk powder, liquid milk, beverages, and health foods. Its star products include Jingcai, Yuanru, Zhuge Xiaozhang, Heiwo, etc., with a sales network covering the whole country. Since its establishment, Wandashan has carried forward the military culture, educated youth culture, and Beidahuang culture, taking "dedication to green food and care for public health" as its mission, relying on the unique ecological resources of "fertile black soil of Longjiang, golden milk warehouse, and ecological Beidahuang," insisting on raising healthy cows on black soil, being honest people, and producing safe milk. In the 1960s, the first batch of milk powder produced by Wandashan was presented to Beijing as a symbol of the beginning of the national dairy industry. In the 1970s, Wandashan pioneered the manufacturing process of large-particle instant milk powder, advancing Chinese milk powder into the instant era. In the 1980s, Wandashan won the highest national dairy industry award—the National Silver Medal—four consecutive times. In the 1990s, the Wandashan trademark became the first "China Well-known Trademark" in Heilongjiang Province. Since 2000, Wandashan has been recognized for many years as a national key leading enterprise in agricultural industrialization, the only "China Green Food Honor Enterprise" in the dairy industry, the first dairy product pilot unit for the national integrity system evaluation, one of the first national milk powder team members, the national "most beautiful green food enterprise," and a national high-tech enterprise. In 2021, its brand value reached 46.287 billion yuan, ranking 171st on the China's 500 Most Valuable Brands list for the 18th consecutive year. As an outstanding representative of the national dairy industry, Wandashan always carries the responsibility of state-owned enterprises and the quality of the national team, fully exerting itself for what it loves, focusing on building a technology-driven enterprise, always aiming at the world's cutting-edge dairy technology and intellectual resources, and establishing an international innovative R&D system of "base R&D center + core city R&D center + global R&D think tank." All product processing and production introduce world-class production equipment, leading dairy production technology, and implement internal control standards superior to national standards, achieving full automation and intelligent control from pasture to terminal packaging in dairy processing, and taking the lead in building a quality and safety traceability system for infant formula milk powder. It has built the country's first "organic + A2" milk core production area, with 100% large-scale breeding in milk source bases. Entering the new era, adapting to the overall domestic and international economic development situation, Wandashan has set a "double 10 billion" development goal of achieving 10 billion yuan in revenue and a market value exceeding 10 billion yuan by 2025, opening a new chapter of high-quality development. In the future, Wandashan will continue to take the realization of the "double 10 billion" as its strategic development goal, further emancipate the mind, innovate, coordinate reforms, adjust structure, strengthen management, highlight market development and product sales, innovate marketing models, accelerate digital transformation, fully stimulate enterprise vitality, build core competitiveness, strive to achieve leapfrog growth in revenue and profits, achieve high-quality development, and create a new situation of reform and development for Wandashan.