Jinmailang

Hualong Rishun Food Co., Ltd. currently has five major business divisions: instant noodles, flour, comprehensive, beverages, and catering. It has established 16 production bases nationwide, including Longyao, Handan, Zhengding, Xushui, and Qinhuangdao in Hebei; Harbin in Heilongjiang; Changchun in Jilin; Shenyang in Liaoning; Yanzhou in Shandong; Xuchang and Tangyin in Henan; Pingjiang in Hunan; Tianchang in Anhui; Fufeng in Shaanxi; Jiaxing in Zhejiang; and Dongguan in Guangdong. The sales network is spread across the country, with 44 sales branches, a sales team of 4,000 people, 1,882 distributors, 9,490 supermarkets, 105,888 wholesale stores, and 516,843 terminal retail stores. From the snow-covered Greater Khingan Range to the azure waves of the Nansha Islands, from the resource-rich banks of the Wusuli River to the sparsely populated Pamir Plateau, Hualong noodles are sold throughout the country, and Hualong people are busy working across the land.

Over the past decade, Hualong has rapidly risen across China with an astonishing "Hualong Speed," creating a "miracle" of ultra-fast growth in the Chinese food industry. By the end of 2004, Hualong's enterprise scale and comprehensive strength had expanded more than 1,000 times compared to its inception, and the "Hualong" brand value soared to nearly 8.3 billion yuan.

In 1999, the "Hualong" trademark was recognized as a "China Well-known Trademark" by the State Administration for Industry and Commerce.

In 2000, Hualong Rishun Company was ranked 37th in the top 500 private enterprises in China by the State Administration of Taxation.

In August 2002 and January 2004, Hualong's "Jiajia" brand wheat flour and "Hualong" brand instant noodles respectively received the honorary title of "National Inspection-free Product."

In September 2004, Hualong's "Jiajia" wheat flour was awarded the honorary title of "China Famous Brand Product."

In 2004, the company established a representative office in Beijing and currently operates in the CBD of Chaoyang District, Beijing. This year, a standard factory will be built in Beijing, and the headquarters will gradually move to Beijing.

In December 2004, "Jinmailang Bone Soup Elastic Noodles" were recognized by the State Oceanic Administration as the "Special Noodles for Chinese Antarctic Expedition Members," spreading the fragrance of "Jinmailang" across the Antarctic continent. Hualong's instant noodle production scale has leaped to the forefront of the world, with sales revenue exceeding 6 billion yuan, advancing toward the grand goal of 10 billion.

At the inception of the company, Hualong carefully assessed the situation and promptly proposed a marketing strategy of "encircling cities from rural areas," focusing on low- and mid-end products, quickly capturing broad markets in second- and third-tier cities and townships. With continuous expansion and strengthened R&D, Hualong launched the high-end noodle brand "Jinmailang" in the spring of 2002, which quickly won consumer favor, with sales rising steadily, completing a historic leap from the low-end market to the high-end market. In 2005, Hualong Rishun also introduced "Jinmailang VIP," featuring bone-extract sauce packets and retort-pouched seasoned meat, pioneering the 4-minute instant brewing of non-fried noodle cakes in China, with a retail price of 9.8 yuan per bowl, demonstrating Hualong's strong R&D capability and confidence in China's high-end instant noodle market. Looking ahead, Hualong will adhere to the philosophy of "technological innovation and quality," striving to offer more and better convenient, tasty, nutritious, healthy, and safe food products to consumers worldwide, advancing toward becoming a world-class modern food enterprise group.

Reflecting on Hualong's decade-long development history, President Fan Xianguo has proposed a talent development philosophy of "Success lies in vision, growth depends on talent." The company insists on attracting talent with competitive compensation, retaining talent with sincere relationships, and inspiring talent with grand undertakings. Hualong will provide broad career development space and tailor-made career plans for outstanding talents. If you are an eagle, we give you the blue sky; if you are a dragon, we give you the vast sea; if you are a talent, we ensure your future is worry-free! Hualong sincerely invites talents from all fields to co-create great achievements.