BEIN专注于探索前沿材质和设计细节，追求集舒适体感、功能、美学于一体的城市户外风格表达，轻松融入日常生活。创始团队来自于清华大学、剑桥大学、圣马丁与皇家艺术学院等，核心团队由投资人，服装电商操盘手，字节跳动广告营销经理等组成，顾问团队包含清华、东华等高校教授，知名摄影师及阿里营销专家等。有多次从零到一起盘经验。期待有趣的小伙伴加入。
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