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Company Overview

Development Stage

About the Company

Introduction to Shanghai HANSHU Cosmetics Co., Ltd.

I. Brand Development
HANSHU's two major brands, HANSHU and LIZI, are committed to exploring the true essence of skincare, advocating a natural beauty regimen that restores beauty through nature, creating products loved and praised by consumers, building brands of genuine value, and striving to be a sustained leader in natural skincare.

September 2002: HANSHU Cosmetics founded Shanghai LIZI Cosmetics Co., Ltd., and the Sifeier brand was launched;
January 2003: The "HANSHU" brand was fully launched;
Year 2004: Launched the "Kaduo" brand, with monthly sales increasing at a rate of 200%;
January 2005: Purchased over 33,000 square meters of land in Suzhou Weiting Industrial Park to start construction of a new factory;
March 2005: "Sixiu" and "LIZI" brands were awarded the titles of "China's Leading Brand" and quality-trusted products;
July 2005: HANSHU Cosmetics CEO Lü Yixiong was awarded the title of "Marketing Pioneer" by the industry;
Year 2005: Launched the "Sixiu" and "Qiancaohui" brands under Kaka, and the company was awarded "Most Potential Enterprise in Shanghai Daily Chemical Industry 2005";
January 2006: The LIZI factory in Suzhou Weiting Industrial Park was officially put into use;
February 2007: Invested 15 million yuan to purchase a 5A-grade intelligent office building, establishing an operations management hub;
Year 2008: Expanded national distribution network to 5,000 outlets;
August 2009: Launched HANSHU Super Energy series and signed Korean film and TV star Choi Ji-woo to enhance brand awareness and influence;
Year 2009: National distribution outlets exceeded 10,000;
March 2010: Meet-and-greet event with Korean film and TV star Choi Ji-woo;
December 2010: Zhu Dan officially partnered with the LIZI brand at the Hainan LIZI launch event;
Year 2011: Witnessed HANSHU's beauty miracle with sales exceeding 1.2 billion yuan;
2012: Purchased 50 mu of land in Fengxian for factory construction, to be officially put into use in 2014.

II. Corporate Culture
We are building an excellent organizational environment where every employee is cared for, respected, and happy at work, continuously enhancing employee value; HANSHU is becoming a company that talents flock to, a respected enterprise, a sustainable business, and a powerhouse in China's cosmetics industry.

III. Young Team
We have a young and energetic management team with sound professional quality and excellent work performance; our team strives for progress and continuous learning; our team is good at communication and sincere cooperation; our team has a strong sense of dedication and high moral standards; our team identifies with corporate culture and is loyal to the company.

IV. Our Vision
We welcome more young friends with ideals and ambition to join us. If you are diligent in learning, willing to improve, daring to take responsibility, and have confidence and interest in creating a great career with HANSHU, then please join us, and let us together create a new legend in the Chinese cosmetics market!

Miracles are made by you!

Employee Benefits:
1. Social insurance, welfare insurance, year-end bonus, paid travel;
2. Holiday gifts, birthday gifts, quarterly gifts, overseas assignment allowance, team activities;
3. Employee incentive fund, employee physical examination.

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Financing History (1 rounds)

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Latest Financing Round
  • Date: ?
  • Amount: 4亿人民币
  • Investor: 中信资本,联新资本

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Business Registration

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Operating Status: 开业
Registered Capital: 10,000万(元)
Legal Representative: 吕义雄
Date Established:
Credit Code: 913101147514720763
Registered Address: 嘉定区胜辛南路500号8幢1149室

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