2001年唐人街在莆田涵江开设了*家组货鞋店。随后陆续在莆田、福清、泉州等地开设了十多家专场店。经过十多年的精心经营，时尚类女鞋领域具备了相当优秀的口碑。在莆田、福清等地唐人街时尚鞋是年轻时髦女性的着装风向标。“要时尚，就到唐人街”成了莆田等地女性的口头语。年轻、时尚、潮流等产品定位塑造了“佳采璐”品牌的诞生。
佳采璐目前有两种经营模式。一种是批发生意，档口批发为主。批发对象为二级批发商，鞋城店、组货鞋店、服装店等散户。另一种是零售生意，以专场店为主，在商品组织上均以自主组货为主。
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