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发展至今,华美达向每一位顾客提供的已经不仅仅局限于酒店、餐饮等单方面的服务,它以独有的I AM服务理念,将服务品质上升至情感层面并渗透至各个细节,致力于为每一位顾客带来悉心周到的旅居体验。由品牌“RAMADA”化解为六项服务承诺,由员工以“I AM”从己践行,呈现超越期望的“满意+惊喜”结果:R,Ready准备就绪,华美达时刻准备就绪,以微笑和积极的工作态度照顾每一位莅临华美达的顾客;A,Anticipating提前预测,基于对顾客在旅行期间所经历的劳累的深刻了解,华美达将会提前预测顾客的各项需求并事先考虑各种情况,从而适时提供*优质的服务;M,Making a connection亲切沟通,在华美达里,每一位员工都是通过微笑、合适的肢体语言、愉快且充满关怀的声音,亲切地呼唤顾客的姓名,与顾客零距离地沟通;A,Aware全面了解,为了*时间向顾客提供准确的方向和正确的信息,华美达除了做到全面了解酒店各项设施和服务,还对酒店的周围环境谙熟于心;D,Delightful保持愉悦,每一位华美达员工都时刻保持愉悦,全心全意照料顾客所期望的每件小事。A,Appreciative心怀感激,华美达对每一位顾客都心怀感激,衷心向他们致谢,并诚邀他们再次光临。因此当这一系列字母并肩相连, 便成了“I AM RAMADA”。

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