Xiao Nian Gao

Xiao Nian Gao, a big world. Xiao Nian Gao is committed to creating a short video creation and communication community favored by middle-aged and elderly people, hoping to become a life home exclusively for middle-aged and elderly users.
Founded in 2014, at its inception, Xiao Nian Gao took the lead in WeChat mini-programs, accumulating over 500 million users through ultra-simple photo-to-video UGC tools and content communities under the WeChat ecosystem, with hundreds of millions of monthly active users, consistently ranking at the top of mini-program lists, and nearly ten million followers on official accounts, gradually taking root in the middle-aged and elderly market.
Based on Xiao Nian Gao's content community for middle-aged and elderly users, and adhering to the commercialization principle guided by "user value," Xiao Nian Gao has explored commercial practices such as integrated advertising, interest-based education, e-commerce, and travel living over the past few years, deeply cultivating sustainable commercialization in the silver economy.
The founder of Xiao Nian Gao, Ru Haibo, is a former investment partner at Matrix Partners China and co-founder of Shansong and V Doctor.
Continuous learning is Xiao Nian Gao's creed. The company constantly provides employees with diverse growth opportunities, achieving company success while enabling each employee to rapidly enhance personal value. Xiao Nian Gao will continue to develop at high speed and sincerely invites outstanding talents who share the same vision to join us~