Jiangxi Battle Axe Catering Management Co., Ltd.

Nanchang Zhishao Battle Axe Catering Management Co., Ltd. was founded in 2011. It currently has more than 20 chain stores, covering mainstream core commercial districts in cities across Jiangxi Province and Hunan Province, with nearly 1,000 employees. After 12 years of deep cultivation and operation, it has developed into a well-known chain brand in Jiangxi's catering industry. It has successively won awards including the 2019 Hotel Industry Golden Tripod Award — Catering Management Innovation Award, the 2019 National Catering Innovation Brand Award, the 2021 China Catering Regional Dark Horse Brand, the 2020-2021 consecutive champion on Dianping's Western Cuisine Popularity List, and the 2021 Meimei Buyongdeng Queue King. Over the past 12 years, with rich management experience, healthy and distinctive products, and a strong sense of social responsibility, the company has provided every consumer with rich, reassuring, and healthy food, striving to create a fashionable, warm, comfortable, healthy, and joyful dining experience. In order to let every customer eat safe and reassuring steaks, Battle Axe Steak strictly controls multiple aspects including import, R&D, processing, production, logistics, and operations, ensuring food health, safety, and deliciousness. In the next 3-5 years, the company will use Jiangxi as its base, continuously expand its business territory, strengthen management, deepen operations, open up the national market, and strive to build a nationally renowned catering brand. Corporate Culture Vision: To become a national steak industry brand and fulfill the happy lives of continuous strivers. Mission: One group of people, one heart, delivering health and happiness, being excellent Battle Axe people. Goal: Unite hearts and gather strength to jointly create 100 healthy and quality steak restaurants in 5 years. Values: Safety, Learning, Challenge, Realism, Collaboration, Gratitude. Business Philosophy: Praise for Love. Service Philosophy: Five-Heart Service, jointly creating wonderful customer experiences. Work Philosophy: Effective communication, efficient execution, focus on results, grow together. Brand IP: Battle Axe Steak. Brand Development — With Jiangxi as the base and Nanchang as the stronghold, covering all prefecture-level cities in Jiangxi, securing the position as regional king. Three-year strategic plan: Radiating layout in Central China with more than 50 directly operated stores, becoming the leading brand in the steak category in Central China. Five-year strategic plan: Radiating layout nationwide with 100 directly operated stores, becoming a national steak* brand.