Greenland Commercial

Greenland Commercial Group is a core member enterprise under Greenland Group, primarily engaged in commercial real estate operation and management. In 2014, it ventured into the consumer industry, and the retail sector it is currently developing has become a powerful engine driving the Group's main business and a key industry segment for achieving new improvements after ranking among the Fortune Global 500.

Commercial Real Estate Segment: The commercial projects managed and guided by the Commercial Group span more than 70 cities across 25 provinces in China, including Shanghai, Beijing, Nanjing, Jinan, Nanchang, Wuhan, Zhengzhou, and Xi'an, with project scale, functional positioning, and commercial quality leading nationwide. Based on the three product series of "Sihai, Bafang, and Renhe," the Commercial Group actively promotes the "nationwide layout and industrialization" of the Greenland brand. Flagship brands such as "Greenland Center" and "Greenland Mixc" have entered a mature stage, and key projects like Beijing Daxing Greenland Mixc, Beijing Fangshan Greenland Mixc, Xuhui Greenland Mixc, Shanghai Luwan Overseas Bund Shopping Center, and Nanchang Greenland Center have become commercial benchmarks for their districts or even cities, leading the transformation and development of regional trade and commerce.

Consumer Retail Segment: The Greenland consumer retail segment is positioned as the Greenland Global Direct Sales Center, which aims to deliver a healthy, safe, and high-quality lifestyle concept to urban populations. Leveraging Greenland Group's strong global resource allocation, it procures a rich assortment of high-quality, low-priced premium products from five continents, gathering over 15,000 kinds of quality imported goods from Europe, America, Australia, New Zealand, Southeast Asia, and other regions worldwide. Through a diversified model combining self-production (acquisition of overseas food and daily necessities enterprises), direct sourcing (overseas procurement centers in the U.S., Australia, the U.K., South Korea, etc.), and direct sales (omnichannel online and offline), it establishes a global product import network and resources, creating an integrated full industry chain to ensure product freshness and affordability, truly realizing "Global Resources, China Market."