Kinway Furniture

Introduction to Kinwai Enterprise Group
Kinwai Enterprise Group is a large cross-national furniture enterprise, composed of three major institutions: Kinwai America, Kinwai China, and Kinwai Europe. The group's headquarters is located in San Francisco, USA, with main business segments covering residential furniture, commercial furniture, and upholstered furniture, with a sales network covering more than 100 countries and regions worldwide.
Since 1993, Kinwai China has established its Asia-Pacific production base in Jiangmen City, Guangdong Province, with a cumulative investment of 350 million USD. It has successively built panel-wood furniture production bases and upholstered furniture production bases covering an area of nearly 500,000 square meters, achieving international-level production scale. Meanwhile, it took the lead in introducing professional production equipment from Germany, the United States, Italy, and other countries, leading China's furniture industry into the era of large-scale industrial production. It has successively won honors such as "China Top Brand, China Well-Known Trademark, China Environmental Label, Export Inspection-Free Product, International ISO14001 Environmental System Certification, International ISO9001 Quality Management System Certification, and Top Ten Furniture Brands." It has opened specialty stores in most parts of the country, becoming an aircraft carrier enterprise in China's furniture industry.
For many years, Kinwai Group has adhered to the development direction of "humanized furniture," integrating four core humanized concepts: "design more in line with ergonomics, more environmentally friendly materials and production processes, more people-oriented user experience, and more thoughtful sales service," winning the trust of millions of families with solid quality.
To more professionally and efficiently explore China's furniture market, Kinwai China has set up six major business divisions to manage various specialized businesses.
Kinwai International Business Division: mainly engaged in the production, sales, and export of high-end residential furniture, with 4 factories under its jurisdiction, with an annual production scale of 200 million USD. It has two furniture brands under its name: "Kinwai Humanized Furniture (Kinwai)" and "Homeparty (Homeparty)", covering over a thousand furniture products. "Kinwai Humanized Furniture" has four product series: the all-solid-wood Manhattan series, the cherry wood Supreme and New York series, and the Paris Fashion series from French original designs. "Homeparty" has three series: the Miami series featuring walnut wood and bright white gloss, the fresh and natural California style series, and the American pastoral Beck Manor series. With over twenty years of excellent quality, Kinwai International has established a good image of "Kinwai quality" and consumer confidence among domestic and foreign consumers. The international production base and thousands of employees have made Kinwai a multinational enterprise with business covering hundreds of regions globally. With a multi-level, all-round product matrix, Kinwai stands as a market leader in the international furniture industry, innovatively leading international home furnishing trends.
Kinwai Decoration Business Division: mainly engaged in the production and export of high-end commercial furniture, with 2 factories under its jurisdiction, with an annual production scale of 150 million USD. It has two office furniture series under its name: "Kinwai" and "Powerison", with product scope covering diversified office fields such as "high-end executive desk series, office screen series, conference table combinations, and hotel furniture series." Multi-functional product components are suitable for various office spaces. Patented screen designs facilitate layout planning and rectification, saving more office space, creating an efficient and excellent experience, and sincerely building a high-quality systematic office environment for small, medium, and large enterprises globally.
Kinwai Kelly Business Division: mainly engaged in the production, sales, and export of high-end upholstered furniture, with 2 factories under its jurisdiction, with an annual production scale of 100 million USD. With years of export manufacturing experience, Kinwai sofas have gained deep accumulation in craftsmanship, materials, and detailed design. Subsequently implementing a brand localization strategy, it took the lead in introducing internationally top-level automated production lines and logistics and warehousing systems for the sofa industry, facing modern home culture and daily usage needs, scientifically applying ergonomics to develop sofa products of ultimate enjoyment.
Kinwai Commercial Business Division: mainly engaged in the design and supporting of large-scale enterprise engineering projects. Up to now, it has established more than ten commercial branches in key regions across the country, building a comprehensive and standardized management service network. Committed to providing customers with high-quality products and tailor-made comprehensive office space planning solutions, it has won long-term trust and cooperation from well-known domestic enterprises such as "China Mobile, State Grid, CCTV, Huawei, and PetroChina" with excellent quality and service.
Kinwai Furniture Retail Business Division: manages three comprehensive retail businesses under Kinwai Group: self-operated sales system, Meilihua Home Center, and Homeparty Furniture and Home Products. Kinwai's self-operated store sales system has self-operated specialty stores covering an area of 250,000 square meters in first-line markets such as Beijing, Shanghai, Guangzhou, Shenzhen, and the Pearl River Delta region, with excellent sales service and experience, gaining a good reputation in many areas. Meilihua Home Center not only provides consumers with first-class home products but also offers a new home shopping experience, guiding fashionable home trends, and fully creating a "seven-star home chain store" model to create a higher quality home life for consumers.
Kinwai Real Estate Business Division: mainly engaged in real estate project development, the first project is a large-scale urban complex – Kinwai International Plaza. The business functions include: international luxury shopping mall, five-star hotel, brand supermarket, grade-A office buildings, and high-end residences.
In the future, Kinwai will adopt a global vision and strategic planning to fully create excellent humanized concepts, management platforms, and business models, allowing more people to enjoy Kinwai's humanized high-quality products and services, striving to become a world-famous brand of Kinwai and a world environmental protection Kinwai.