房多多创始人&一尺花园合伙人携手打造运动 2.0 时代的运动美学IP平台。
运动的 1.0 时代是“挑战自我极限的体育精神”，而进入运动 2.0 时代，运动不再单一服务于“减脂增肌”，更成为人们生活和工作的调和剂，既要满足“美感、颜值的审美需求”，更是“重塑身、心、灵的重要媒介”。
OLOYOLO 从“轻汗哲学”出发，为18-28岁年轻女性打造轻松、轻盈、简约的轻汗美学运动服饰，以自由、舒 适、设计感为核心，连接城市和城野100公里内的轻户外运动。
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