Ruijinlin

Introduction to Ruijinlin Group

Ruijinlin (Shanghai, Beijing) Network Technology Service Co., Ltd. (*) is a leading e-commerce solutions and service company in China, and a leading supplier of e-commerce and interactive marketing services for brand owners and retailers. Founded in May 2009 and headquartered in Beijing, with branches in Shanghai and Dalian, the company received strategic investment from SoftBank SAI in 2012 and is Alibaba Group's (*) double gold service provider for apparel and fast-moving consumer goods. Ruijinlin focuses on front-end operations, integrated marketing, back-end IT solutions, and supply chain management services. It is committed to helping brand enterprises establish independent e-commerce systems, connect the e-commerce industry chain, improve e-commerce sales channels, and enhance brand value.

Through relentless efforts and close cooperation with brand enterprises, Ruijinlin has successfully provided e-commerce operation services to well-known domestic and international brand clients, including COFCO Group, Youngor Group, Xiwang Group, Zile, Forever21, Guchin, Leyou, Kipling, Shell Petroleum, and others.

Our Core Business: Full-Service E-commerce Solutions

E-commerce Strategy Consulting: Provides offline top-tier brand owners with e-commerce industry research, strategic planning, business model design, and implementation strategies. Offers e-commerce marketing management consulting, brand promotion enhancement, and assistance with e-commerce channel operations and management, covering major online sales platforms. Also provides guidance on building e-commerce teams, streamlining e-commerce operation processes, and supporting e-commerce operation resources.

E-commerce Channel Design: Leveraging Taobao, Tmall, JD.com, QQ:**********, provides top-tier brand owners with overall solutions for online channel construction and brand distribution management plans. Quickly integrates mainstream e-commerce platforms, independent online malls, on-site and off-site, within Taobao and outside Taobao channel resources to achieve comprehensive online coverage.

Online Store Visual Design: With years of experience in online store operation and decoration, and a top-tier art design team, provides customized store decoration design for brand owners. Based on data analysis, combined with marketing practices and brand connotation exploration, emphasizes operational effectiveness, creates a perfect layout and page display, and provides a solid foundation for project operations.

Online Business Marketing Planning: Relying on data-driven marketing experience and an excellent team, through traffic-driving tools and marketing activity planning, expands store traffic, improves conversion rates, and provides quantifiable marketing plans and services for brand owners, effectively increasing online sales.

Online Store Operation Services: Provides comprehensive and multi-dimensional e-commerce services. Leveraging proprietary IT systems and in-house customer service and operations teams, with streamlined management, efficiently provides brand owners with online store operation services including photography, decoration, operation, promotion, customer service, and warehousing.

Overall Business Warehousing and Logistics: In cooperation with top domestic logistics service providers, jointly provides brand owners with fast and convenient warehousing and logistics services.

Comprehensive Backend Implementation: Centered on the self-developed Dalian Ruixue software platform, provides comprehensive system implementation plans for top-tier brands and online sellers.

Integrated Marketing Services: Focused on the brand's target consumers, integrates and coordinates online and offline platforms, media, and channel resources, disseminates brand image, conveys product information, achieves deep interaction between the brand and consumers, establishes long-term close relationships between the brand and consumers, optimizes (*) advertising communication and product marketing effects, and ultimately increases sales.

E-commerce Practical Training Services: Provides clients with a full set of training courses and systems for basic e-commerce construction, offering from a strategic height practical e-commerce solutions for enterprises.

Independent Official Website Construction and Operation Services: Tailored to the shopping habits of consumers in China's e-commerce market, creates independent official websites for clients and provides one-stop, fully managed operation services.

Our Core Advantages: Industry Advantage, Talent Team, Software Platform, International Resources

Industry Advantage Positioning: The company adheres to the development strategy of professional and industry-specific best-selling services, forming core competitiveness in two major FMCG industry categories.

Core Service Brands: Has successfully provided e-commerce operation services to well-known domestic and international brand clients, including COFCO Group, Youngor Group, Xiwang Group, Zile, Forever21, Guchin, Leyou, Kipling, Shell Petroleum, and others.

Core Team Advantage: Core talents come from leading brand enterprises such as Sinopec, Li Ning, P&G, Uni-President, and Mizuno.

Software Platform Advantage: Established Dalian Ruixue Technology Co., Ltd. in Dalian, providing comprehensive solutions from supply, finance, warehousing, and operations to marketing. Has established deep cooperative partnerships with third-party e-commerce platforms such as Tmall, Tencent, Amazon, JD.com, and Dangdang.com, providing one-stop sales services, and rich cross-industry e-commerce experience brings more value to clients in various industries.

International Resource Platform: Ruijinlin has established a Shanghai branch in Shanghai, mainly undertaking business for international top-tier brands from Shanghai, as well as Japan, Korea, the United States, and Europe.

Company Vision and Service Purpose: To be the leading e-commerce service provider in China***

As the first enterprise in China to receive *** venture capital investment, Ruijinlin always adheres to the core mission of "professionalism and excellent execution," and strives to build China's top e-commerce operation service provider***. With forward-looking development plans, unique business thinking, a professional marketing team, and efficient execution and control capabilities, and with the client's greatest interests as the criterion, it provides clients with professional and high-quality services.

Company Development and Talent Philosophy: With "pursuing excellence and serving customers" as the main body, and "people-oriented first," "pragmatism first," and "innovation for the long term" as supporting points, forms a three-dimensional value system, providing comprehensive management and professional talents for the development of the e-commerce industry.

Company Address:

Room 6F, Zhaowei Building, No. 14 Jiuxianqiao Road, Chaoyang District, Beijing, Ruijinlin

Building A, 16F, Jinxuan Tower, No. 238 Nandan East Road, Xuhui District, Shanghai

Room 107, 1F, Building B8, No. 2 Software Park Road, Dalian High-tech Industrial Park