Responsibilities:
1. Lead the product marketing of outdocategories in Decathlon offline stores. Combine consumer needs store scenarios to plan in-store marketing activations: product marketing, experience activities promotion plans, immersive offline marketing scenarios, improve store product conversion rate user experience;
2.Combine outdostrategy, industry trends, competitdynamics user needs to formulate annual quarterly online product marketing strategies goals, coordinate the full marketing journey of products from launch promotion to inventory operation; Collaborate with cross functional teams such as product, category managers, VFM, commercial, supply e-commerce to coordinate internal external resources, solve various problems in marketing implementation, ensure the achievement of the goals.
3. Guide the product content creation team to complete the creation of product marketing materials, control design quality progress, realize the in-depth integration of "marketing strategy + visual presentation", strengthen the product brmemory.
Job requirements:
- Experience: More than 3 years of relevant product marketing work experience in the outdosports retail, experience in omni channel (online + offline) product marketing operation; Familiar with the product singularities, target user needs industry marketing methods of outdocategories, with successful product marketing cases.
- Fluent English communication (speaking, reading writing);Bacheldegree above, majin Marketing, Advertising, Graphic Design related fields is preferred.
- Love outdosports; Strong sense of responsibility, pressure resistance innovation awareness; Excellent execution resultientation, with clear pursuit of marketing effects; able to adapt to a fast & quick action working environment;
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