[Summary] Design and retail of sports goods worldwide
As a global multi-sport professional brand, the Decathlon Group provides innovative sports products and services for people of different sport levels, from beginners to experts. The Group was founded in France in 1976 by Mr. Michel LECLERCQ. As of 2023, Decathlon had 1,749 stores in 78 countries and regions, with a team of 101,000 employees and revenue of 15.6 billion euros.
Decathlon is always committed to its brand purpose of "Move People Through the Wonders of Sport" and its new brand strategy "North Star," focusing on three key areas: reshaping customer experience, fulfilling sustainability commitments, and achieving end-to-end modernization of the enterprise, building a healthier and happier sustainable future.
Decathlon is dedicated to building diverse communities, including initiatives such as women's leadership. Diversity, equity, and inclusion are at the core of Decathlon's culture. In 2023, Decathlon received multiple industry honors, including ranking tenth on Forbes' global list of "Best Female Employers" in the "Retail and Wholesale" category.
Leveraging its strengths in professional sports, in March 2024, Decathlon optimized its brand portfolio. The new portfolio includes nine sport categories: QUECHUA (outdoor sports), TRIBORD (water sports), ROCKRIDER (mountain biking), DOMYOS (fitness), KUIKMA (racket sports), KIPSTA (team sports), CAPERLAN (fishing, wilderness adventure, and equestrian sports), BTWIN (skateboarding, roller sports, and urban commuting), and INESIS (golf and target sports); and four expert brands: VAN RYSEL (road cycling), SIMOND (climbing), KIPRUN (running), and SOLOGNAC (hunting).
Decathlon entered China in 1989 to start sourcing and production operations, and officially launched retail operations in China in 2003, achieving a full industry chain layout integrating product design, production, logistics, branding, and retail. Decathlon has production and sourcing centers in 27 countries and regions, with over 44% of its purchases coming from China. Currently, Decathlon has four owned factories, three logistics parks, eleven industrial sourcing offices, and one brand center in China, along with 200 physical stores in over a hundred cities and an online multi-platform sales network.
As an active responder and practitioner of China's "National Fitness" initiative, Decathlon has a long-term development plan for continuous deep cultivation of the local market. For over 20 years, Decathlon has sought change amidst stability and innovation amidst change in China, rooted in the mass sports field, accompanying Chinese users' growth, actively responding to market challenges and changes in consumer demand to better serve the Chinese market. Currently, Decathlon provides professional products and one-stop sports experience services to over 100 million sports enthusiasts across nearly 400 cities through online and offline omnichannel, with free sports venues open all year round, organization of various sports activities, establishment of sports user exchange centers, and construction of sports communities, committed to enabling a wide range of the public to sustainably enjoy sports.
What does Decathlon (Shanghai) Sports Goods Co., Ltd. require? Who is Decathlon hiring? Decathlon recruitment: 经营管理类占比最多占72.8%，其次是商业零售类占58.3%. What education can get in at Decathlon? 不限占比最多占69.6%，其次是本科占22.4%. High education required at Decathlon? 硕士占1.8%. Work experience required at Decathlon? 不限占比最多占60.5%，其次是应届生占15.1%. Where are the job locations at Decathlon? 上海占比最多占30.9%，其次是苏州占3.6%. Based on job postings from the past year, for reference only.
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