[Summary] Building a national broadcasting company, leading China's broadcasting
CNR Media Development General Company (abbreviated as "CNR Media"; English name CNR Media Group) is a large state-owned enterprise wholly invested by China National Radio. Its predecessor was Zhongguangda Broadcasting Development General Company established in 1992. After restructuring in 2008, it became the * platform for China National Radio's industrial operations. At present, CNR Media has a total of more than 1,900 employees and owns 13 wholly-owned companies, 9 holding companies, and 4 share-participating companies. Its five major business segments—traditional media, new media, media retail, investment and financing, and transportation media—form the main body of its industrial cluster. Its business scope covers multiple media fields such as radio, television, the Internet, and mobile Internet. Specific businesses include radio advertising, radio and television program production, highway radio, media retail, Internet websites, Internet TV, mobile audio and video, media health industry, and investment and financing, among which companies responsible for radio advertising agency and mobile TV have become industry leaders. Relying on the strong media influence and rich resource platform of China National Radio, CNR Media's core competitiveness continues to improve. It is striving to build itself into a * broadcasting company with prominent main business, developing auxiliary businesses, and simultaneous development of traditional media and new media.
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