「绒馍馍」是由西安本土文创公司“大相文博”推出的一款以肉夹馍为原型的碳水系毛绒潮玩,自上线以来,迅速引发热议,成为现象级产品。作为西安本土文创品牌,绒馍馍不仅实现了“馍夹万物,连接四方游客”的目标,更展现了十三朝古都的独特烟火气息和情感价值。
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