Sino-Korean Life

Orient JFR Life Insurance Co., Ltd. (formerly Sino-Korean Life) is a nationwide life insurance company controlled by the Zhejiang provincial state-owned shareholders, established with the approval of the former China Insurance Regulatory Commission. The company has strong shareholders: the controlling shareholder, Zhejiang Orient Financial Holdings Group Co., Ltd., is a provincial state-owned listed financial holding platform and has been rated as an excellent "Double Hundred Enterprise" by the State-owned Assets Supervision and Administration Commission of the State Council; Hanwha Life Insurance Co., Ltd. is a long-established life insurance company in South Korea, representing the development process of South Korea's life insurance industry; Zhejiang Changxing Financial Holdings Group Co., Ltd., Wenzhou State-owned Financial Capital Management Co., Ltd., Wenzhou Electric Power Investment Co., Ltd., Wenzhou Transportation Development Group Co., Ltd., and Guotai Junan Zhengyu Investment Co., Ltd. are all state-owned enterprises in key sectors that support regional economic development in the Yangtze River Delta region.

Relying on shareholder empowerment and a modern governance system, Orient JFR Life centers on the strategic core of "adapting to change and innovating, symbiosis and development," combines regional resource endowments with changes in the development environment, anchors high goals and high-quality development, and deeply integrates into the Yangtze River Delta integration process. The company practices the concept of righteous operation, focuses on customer needs, and strives to develop ordinary life insurance, annuities, health, accident and other personal insurance businesses. It is deeply rooted in Zhejiang, based in the Yangtze River Delta, and oriented toward all of China, committed to achieving the strategic goal of becoming a "quality insurance supplier for the full life cycle of personal and family risk protection, wealth management and health services." Centering on serving the real economy and safeguarding people's livelihood, it innovates products and services, actively supports local economic and social development and people's well-being, and strives to build a value-oriented insurance company guided by common prosperity.

By building an innovative ecosystem of "insurance + services," Orient JFR Life focuses on the bancassurance channel and coordinates the development of multiple channels. Against the backdrop of growing consumer health awareness and population aging, it advances a customer-demand-oriented operating philosophy and actively uses technology empowerment to improve the quality and efficiency of sales support and operational services. In particular, in the field of pension finance, it continuously innovates financial products and services, meets the diverse needs of the elderly, and provides strategic support and an industry demonstration for building a common prosperity demonstration zone.

Orient JFR Life always holds a heart of gratitude toward society and advocates the life insurance culture of "love unspoken · always by your side." The company carries out a series of public welfare activities and special care activities for children, serving young people with intellectual disabilities represented by students with autism. Through forms such as "art + public welfare," "alliance + public welfare," and "courses + public welfare," it builds a multi-field resource integration platform, regularly carries out a series of art therapy courses, advocates social attention to young people with intellectual disabilities, and promotes the development of China's special education.

As a new force in the life insurance industry, Orient JFR Life, with its excellent market performance and high-quality customer experience, has won numerous honors, including Growth Insurance Brand, Annual Emerging Insurance Brand, 3·15 Trusted Unit for Consumer Rights Protection, Quality Service Satisfaction Unit, Annual Responsible Brand, Annual Insurance Innovation Pioneer Brand, Enterprise with Outstanding Service Quality, Annual Innovative and Dynamic Insurance Company, Annual Company with Development Potential, and Annual Green Development Model.