三肥七瘦鲜切烤牛肉，专注鲜切牛肉炭烤赛道，以“三肥七瘦黄金配比”为产品核心，主打明档现切、炭火现烤、高性价比的市井烤肉体验。自2024年12月于深圳开出首店后，迅速布局广东核心商圈，现已覆盖广州、东莞、惠州等多城，门店数突破140家，成为区域鲜切烤肉赛道的头部品牌。
人均40-50元，实现鲜切烤牛肉自由，提供家庭聚餐、朋友小聚、职场简餐等，以“新鲜看得见、好吃不贵”为价值主张，打造大众可负担的品质烤肉体验。品牌以潮汕鲜切牛肉工艺为基础，结合炭火炙烤技法，兼顾“品质感”与“亲民价”，复购率稳居行业前列。
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