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罗平县茶百道位于罗平县红星街东方时代广场,店铺规模为10人以下。其加盟品牌茶百道全称四川蜀信致远企业管理咨询有限公司,2008年在成都温江创立首店。2016年启动全国化并引入加盟模式,2018年品牌升级启用熊猫LOGO。2021年门店突破5000家,2024年港股上市且进军海外,包括韩国、泰国、澳洲、马来西亚等,计划2026年全国门店达8000+。

茶百道品牌定位以“好茶为底,制造新鲜”为核心理念,使命是做人人喜爱的日常饮品,让年轻人爱上中国茶,客群聚焦都市年轻群体,以女性为主,价格带处于中端,主流价格在15–25元。产品主打鲜果茶、奶茶、芝士茶、冷萃茶等,爆款有杨枝甘露、豆乳玉麒麟、西瓜啵啵、青提茉莉等。

目前茶百道全国门店8300+,99%为加盟店。2023年在中国现制茶饮市场排名第3,份额6.8%。2023年营收57.07亿、净利润11.51亿;2024年营收49.18亿。经营模式以加盟为主,收取加盟费、特许权使用费及原料、设备、包材销售费用,供应链方面自建茶叶、包材工厂,水果、乳制品以外采为主。

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