Diamond世家

Diamond世家 International Jewelry Group
Diamond世家, founded in 2002, with the brand value concept of "Keep loving Keep Shining", creates "Jewelry of the Family" that inherits eternal love through professional dedication, craftsmanship quality, and warm emotions.

Under it, it owns many sub-brands such as ShiningHouse Diamond世家, Guibao Hall, and Gold House, covering more than 50 first- and second-tier cities, with over 300 stores.

Diamond世家, with a new spirit of exploration, breaks through traditional patterns, not only developing high-quality diamonds like "Jimu Star", but also demonstrating excellence through the sincere service of "Time Bank" and consumer experiences like "Diamond Festival".

As a model of artistic jewelry design, Diamond世家 is the partner jeweler for international and domestic events such as Cannes International Film Festival, ELLE Style Awards, Miaosha Charity Gala, and Chinese Film Festival, showcasing the new elegant blooming posture of new-generation women through jewelry.

Keep loving Keep Shining
Diamond世家, with "Keep loving Keep Shining" as its brand value concept, displays the dazzling posture of new-era elites blooming elegantly. It encourages everyone to stay true to their original aspirations and persist in their love regardless of circumstances; it encourages everyone to strengthen confidence and courage, the more polished, the more brilliant, shining like the light of diamonds.