Xuebeier

Guangzhou Huangwei Food Co., Ltd. was established in November 1995, and is a food enterprise specializing in bakery chain operations. Its "Xuebeier Art Cake Shop" chain stores have become renowned for providing exquisite service and continuously innovative products. Xuebeier has become a leading brand in the bakery industry in the Pearl River Delta region. In particular, its original 'Maomaochong' (caterpillar) cake has become popular across the country, with competitors imitating it. In the early days of the business, Xuebeier primarily focused on chain store operations and expansion. Since 2000, a special team has been formed, including well-known masters from Guangzhou, Hong Kong, and Taiwan, to engage in the research, development, production, and sales of mooncakes. Since its launch, it has grown at a rate of over 30% annually, becoming an increasingly preferred brand for government agencies, organizations, schools, companies, manufacturers, and individuals for gifting and personal consumption.