Shanghai Gutian Catering Management Co., Ltd.

Shanghai Gutian Catering Management Co., Ltd. was founded in 2005. The company headquarters is a green catering enterprise with its own rice breeding research base and planting production base. It is the first enterprise to implement food safety and quality management from "field to table." It owns multiple self-operated catering brands, including "Gutian Daoxiang," "Tiancang Rice Noodles," "Haniha Ni," and "Midaiwa." Among them, the flagship brand "Gutian Daoxiang" clay pot rice has become a well-known brand among the people, and the company is thus praised as the "Clay Pot Rice Expert."

The company has an international catering enterprise management system and a first-class store operation management team. Over the years, adhering to the business philosophy of "Leading Healthy Diet, Creating a Happy Life," it has achieved rapid chain operation development. It has now formed a chain operation development pattern centered on Shanghai, radiating to multiple cities across the country. The company's "Gutian Daoxiang" brand has established over 60 chain stores in more than 20 cities across over ten provinces, including Shanghai, Jiangsu, Zhejiang, and Fujian, and is developing at a doubling rate each year. It is expected that by 2020, the total number of "Gutian Daoxiang" branches will exceed 500, and it will become a well-known catering brand in China's chain catering industry.

The company fully leverages e-commerce platforms and information technology to establish an efficient and rigorous operation management system, completing its information transformation and possessing a sound modern management system.

In terms of chain operation management, the company innovates boldly, highly integrating traditional chain operation management models with modern information technology, boldly utilizing third-party e-commerce platforms and self-owned PC websites, WAP websites, App clients, and other online marketing resources, establishing an O2O marketing management model that synchronizes offline and online channels, breaking the traditional marketing pattern that relies on physical store customer traffic, greatly improving market penetration and reducing operation management costs.

In terms of store management across regions, the company adopts a "central kitchen management mechanism." All raw materials in stores are managed under an integrated model of "unified planning, unified procurement, unified distribution, and unified management," truly achieving full control of the healthy industry chain "from field to tongue," ensuring the purity and safety of all raw materials.

"Integrating into people's lives and making the most delicious rice for people" is the persistent pursuit of Gutian people!

"Mountains are the source of water, water is the soul of rice; rice grows in water, rice blends with water, and rice has life." The self-operated 6,000-mu rice planting base of "Gutian Daoxiang" is located in Wuchang County, Heilongjiang Province, one of the world's "four major black soil distribution areas." It is one of China's most high-quality rice planting regions. Relying on fertile black soil and natural climatic conditions with cold winters and warm summers, it produces high-quality rice varieties such as "Wuchang Daohuaxiang No. 2." During the planting process, no chemical fertilizers or pesticides are used, making it a truly green organic product. The company has strict control and management systems throughout the entire rice industry chain supply, covering variety, planting, processing, warehousing, and distribution, ensuring that high-quality rice from the base can be continuously supplied to each store, truly achieving "from farmland to table."

The "Gutian Daoxiang" clay pot rice, with its unique qualities of "delicious and pure taste, rich nutrition, and health and beauty benefits," has been cherished and praised by people through the ages. It uses China's finest northeastern Wuchang "Daohuaxiang No. 2" rice of state banquet grade, carefully cooked with special sesame oil made from over ten precious medicinal herbs. Clay pot rice is not only an everyday staple to satisfy hunger but also an excellent medicinal diet for health preservation, offering multiple effects such as strengthening the body, maintaining health, moisturizing the skin, and delaying aging. This is also the secret of why clay pot rice has been deeply loved by people for thousands of years.