Company Profile:
The company is headquartered at Smart Plaza, OCT, Shenzhen. Since the creation of the Fenyi brand in 1997, it has grown into a modern enterprise integrating R&D, design, production and sales of women's underwear, and has rapidly become a nationally renowned underwear brand.
Brands under Fenyi include:
venies — a mature women's brand representing elegance, fashion, strength and independence.
in the box — a young and energetic brand representing youthful fashion, crossover mixing and underwear-as-outerwear.
box's secret — a young, energetic, trendy and cool brand sold exclusively online.
Fenyi's production base has an annual output of more than 4 million pieces; the Yunmeng base in Hubei, currently under construction, is a modern garden-style underwear production base integrating manufacturing, technology development and logistics distribution.
In 2009, Fenyi entered Taobao Mall; in 2012, Fenyi's official online store was fully launched.
As a fashion underwear brand, Fenyi always adheres to the brand philosophy of "quality life, health and joy" and the brand positioning of "quality, comfort and fashion". Its design style breaks through traditional design concepts, perfectly integrating the most beautiful and fashionable elements of the moment with international trends, creating an international high-end brand image that best reflects the vitality and strength of modern women. In terms of products and services, it is committed to providing modern women with better quality and richer choices.
As a leading fashion brand in China's underwear industry, Fenyi's corporate vision is to become an internationally renowned brand and a century-old enterprise.
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