Dennis Department Store

Zhengzhou Dennis Department Store Co., Ltd. is a retail group integrating department stores, shopping malls, hypermarkets, and convenience stores. Since its preparation in 1995, it has continuously strived to expand, covering 14 prefecture-level cities and 6 county-level cities in Henan Province, operating over 20 department stores, more than 50 hypermarkets, and over 200 convenience stores. It also owns its own logistics center and Renmin Club, forming a large sales network radiating across Henan with Zhengzhou as the core.

Corporate Philosophy:
Diligence and frugality, cost awareness
Be prepared for danger in times of peace, and strive forward
Perseverance and leadership conviction

Corporate Style:
Strong financial support stems from entrepreneurship and preservation (initial accumulation)
Excellent management capability stems from self-discipline (training, tempering, and stress resistance)
Persistent professionalism stems from unremitting efforts (striving for excellence)

Corporate Characteristics:
A cost-oriented enterprise, as cost awareness is the foundation of business start-up and the guarantee of invincible operations.
An industrial retail enterprise that dares to invest in properties (land) and equipment, as they are prerequisites for value appreciation and revenue generation.
A "NO.1 conviction" enterprise that turns challenges into motivation, views competition as opportunities, pursues courageously, faces difficulties without fear, and possesses the trait of striving for a leading position.

Business Philosophy:
Operating Thought: Implement localization, optimize the management team, and ensure sustainable operations.
Operating Strategy: Consolidate the provincial market, focusing on department stores as the key, hypermarkets as the foundation, convenience stores as a supplement, and logistics as the center, leveraging the advantages of multi-format group operations.
Clarify professional operations across formats, strengthen the scale effect of chain operations, and assign distinct positioning to each store.
Actively participate in social activities and advocate for traditional folk customs and international festivals.
Guide consumption concepts (habits, time, patterns), respond to green commerce, and enhance quality of life.
Operating Declaration: With "Love · Care · Affinity" as the corporate service purpose, each format declares:
Department Stores: "Fashion, refined living, Dennis for the whole family."
Hypermarkets: "Save money every day, more satisfactory service, Dennis for the whole family."
Convenience Stores: "Convenient living, fresh every day, Dennis for the whole family."
Logistics: "Our customers' needs are our guarantee; satisfaction is found at Dennis."

Market Strategy:
Ideological Strategy: Be prepared for danger in times of peace, proceed steadily, do things right and do them well, strengthen before expanding.
Layout Strategy: With Zhengzhou as the core and the Henan market in view, focus on department stores as the key, hypermarkets as the foundation, convenience stores as a supplement, and logistics as the center, leveraging the advantages of multi-format chain-scale group operations to consolidate the provincial market.
Management Strategy: Implement localization, cultivate talent and build a talent pipeline, and execute a three-level management model (three-level management system) for group management.

Operational Advantages:
1. Development strategies of chain and scale operations, implementation of group information management (three-level management system), with insight into local commercial dynamics and deep localized operations, forming strategic advantages in regional markets.
2. Through a complex combination of multi-format and multi-form operations, achieving complementary and integrated effects, resulting in absolute market competitiveness.
3. Early market entry that secures first-mover advantages, building a Henan local brand with national influence and recognition.
4. Establishing direct supply relationships with local and external industries and self-operated food factories to strengthen product development capabilities, showcasing uniqueness, distinctiveness, and safety of products.
5. Self-built properties are a key decision in the early development strategy (by 2010, self-owned property area reached 1.5 million square meters, accounting for about 71.62% of the total), enabling rent control, reduced management costs, and benefiting from property appreciation.
6. An autonomous logistics system that reduces manufacturers' distribution burdens, lowers store inventory, resolves stockouts, increases inventory turnover, and strengthens analysis of sales and purchases, positively impacting capital investment, and playing a vital role in lowering logistics costs across the entire supply chain.
7. Inheriting the corporate heritage of Taiwan's Dongyu Group, advocating a spirit of hard work and upward progress, actively cultivating core talents, and valuing employee welfare (e.g., constructing family housing, holding sports events, commending model employees, and publishing internal magazines), thereby uniting the group's cohesiveness, conveying the group's vision, and embodying the core values of corporate culture.

Development Goals and Corporate Vision:
Development Goals:
1. The six "No.1" projects provide strong support for consolidating the group's foundation.
2. Expand market share by adopting a layout strategy in each city based on geographic advantage, planning, and multiple locations.
3. Challenge business targets to realize the belief goal of ranking first in province-wide retail sales.

Corporate Vision: Ensure sustainable operations and long-term prosperity.
1. Strengthen the enterprise's sustainable development capability by employing comprehensive business strategies across multi-formats, multi-forms, and diversification.
2. Optimize teams, establish ISO systems, cultivate talent, and provide continuous education to guarantee sustained operations.
3. Deepen operations and implement a "customer service orientation" as the eternal pursuit of ensuring long-term success.