Founded in 2000, the company is AMA (American Management Association) cooperative organization in China.
At its inception, the company focused on introducing American and European corporate management courses and learning technologies through brand licensing, copyright cooperation, and project collaboration.
Starting in 2003, while expanding the introduction of advanced international corporate management courses and learning technologies, the company also dedicated itself to developing courses tailored to the actual needs of Chinese enterprises. By 2010, it had established a comprehensive proprietary course system, helping frontline managers improve management skills, second-line managers enhance leadership, and senior managers strengthen strategic transformation capabilities.
During the same period, the company developed a consulting and diagnostic framework adapted to the development stages of Chinese enterprises, and successively introduced action learning, facilitation, coaching, and talent assessment technologies. It focuses on five major areas: "Leadership Development, Business Development, Learning Design, Human Resources, and Sales Management," designing and implementing systematic, tailored, and flexible solutions for enterprises to achieve business growth and talent development.
The company has offices in four cities: Shanghai, Beijing, Guangzhou, and Shenzhen, serving large state-owned enterprises, leading private enterprises, and multinational corporate clients.
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