Shangpin Discount

Shangpin Commercial Group
ν Born at the turn of the century
Beijing Shangpin Commercial Development Co., Ltd. (abbreviated as: Shangpin Commercial Group) is a retail department store management company for famous-brand discount goods in China, founded by Mr. Li Yan in 2000.

ν Located in Beijing, China
On July 1, 2000, the grand opening of the "Shangpin Discount Wangfujing Store" on Wangfujing Street in Beijing, China, known as "China's Commercial Street," opened a new era for China's department store retail industry.

ν Serving Chinese consumers
Shangpin Commercial is deeply engaged in community commerce, with physical stores covering many sought-after large communities in Beijing: Shangbei Asian Games Village, Huilongguan, Caoqiao, Wukesong, Shunyi, and others. It is a discount department store chain with wide distribution and significant influence in Beijing.

ν Based on the new retail ecosystem
Shangpin Commercial Group builds a new retail ecosystem by integrating its existing business segments.
- Omnichannel retail: creating full-coverage, personalized retail channels through offline physical retail, online shopping websites, APP shopping, and WeChat mall shopping;
- Information technology advantages: relying on Shangpin Technology Company, forming a strategic partnership with SAP, continuously upgrading self-developed retail systems and SAP management systems to support the development of the full retail business;
- Brand value output: relying on Shangpin Chain Development Institution, an operating development strategy combining self-operation and franchise.
- Big data integration new model: Shangpin Commercial Group has carried out in-depth cooperation with Alibaba Group in the new retail field, creating the "Shoping Mix" brand, selecting consumers' favorite brands and products through Alibaba big data, and perfectly combining high-cost-performance online products with offline shopping experiences.

ν Surpassing itself and breaking through in 2017
To build a new retail ecosystem and achieve leapfrog development by breaking through existing business models. In 2017, a 50,000-square-meter internet city outlet mall appeared in the core area of the 2008 Olympic Games that attracted worldwide attention in China. This is another new paradigm of China's internet + retail format created by Shangpin Commercial Group after creating China's specialty discount business model.

ν Three carriages driving across new retail China
Shangpin Commercial Group is building the "Internet City Outlet" format, the mid-range discount format, and the super discount format. The three formats develop synergistically, like three carriages, driving across the new retail Chinese market.