Beijing Red Star Co., Ltd.

Beijing Red Star Co., Ltd., founded in May 1949, is a renowned time-honored Chinese brand enterprise and a protection unit of national intangible cultural heritage, formerly known as the Experimental Factory of North China Liquor Monopoly Company. As the first state-owned distillery in the Beijing area, Red Star fully inherited the traditional brewing techniques of Erguotou liquor and produced the first batch of Red Star brand Erguotou liquor as a tribute to the birth of New China. Over the years, Red Star has consistently fulfilled its mission of "brewing good liquor for the people," becoming the staple liquor on ordinary families' dining tables. In 1951, the Red Star trademark became one of the first batch of approved registered trademarks in New China. In 1965, Red Star provided support and management to 19 suburban county distilleries in Beijing, wholeheartedly teaching Erguotou brewing skills. In 1997, Red Star's 56-degree Da'er was recognized by the State Bureau of Technical Supervision as the national physical standard sample for Erguotou liquor, setting a quality benchmark. As the authentic inheritor and category pioneer of Erguotou, Red Star is committed to the organic integration of traditional brewing and intelligent manufacturing, building a nationwide production pattern with coordinated operations in Beijing, Tianjin, and Shanxi, and establishing the Yuanshenghao Museum, Beijing Erguotou Liquor Museum, and Shanxi Liuxiangqu Cultural Center. In 2019, Red Star's Huairou plant completed its upgrade and renovation, becoming a large-scale Erguotou cultural industrial park integrating scientific research, production, and tourism. Located in Qi County, Shanxi, the Red Star Liuxiangqu Branch is a national intangible cultural heritage Erguotou inheritance base and a national high-quality liquor Liuxiangqu production base, integrating brewing, production, storage, and industrial tourism. Red Star boasts several national liquor appraisal committee members and has established national-level master studios, Beijing chief technician studios, and the Gao Jingyan Master Heritage Workshop, deeply engaging in liquor research and continuous innovation and upgrading. Since 2014, Red Star has won awards at the Brussels International Spirits Competition five times, and in 2017, it won the overall Grand Gold Award for Chinese baijiu, earning widespread acclaim for its outstanding quality. In 2019, the master-level Erguotou, Red Star Gaozhao·Zongshi 1949, was developed by a research team led by Master Gao Jingyan, the national intangible cultural heritage representative inheritor of Beijing Erguotou traditional brewing techniques, setting a new value benchmark for Erguotou. Through years of development, the company has formed a brand structure with "Red Star" as the main brand, supplemented by "Gu Zhong" and "Liuxiangqu," creating two main product lines: the "Red Star Erguotou" light-aroma series and the "Red Star Bainian" mixed-aroma series. Red Star will keep its mission in mind, prioritize quality and craftsmanship, and meet the people's growing needs for a better life with high-quality, high-value products!