Changsha Yiya Industrial Co., Ltd.

Changsha Yiya Industrial Co., Ltd. is a maternity, infant and child products chain enterprise with 18 years of professional operation. The company mainly operates nine major product categories including pregnant women's and infants' food, supplies, paper products, toys, strollers and cribs, infant clothing, and maternity underwear and separate pieces. It was the first in the province to set up a baby and child swimming pool, baby souvenirs, baby naming services, and free fetal hair trimming and other special services. The company is based in Hunan and is committed to regional leadership. Its dense outlet placement has gradually expanded the company's operating scale, with performance constantly refreshing, and consumer influence, market reputation, and core competitiveness continuously improving. Today's Yiya:
Has five branches in Hunan, Guangzhou, Tibet, Xiamen, and Mommy's Choice, with nearly 120 directly operated stores in total;
Has an excellent marketing team of nearly 3,000 employees who are optimistic and dedicated;
Has independent registered trademarks and a VI system;
Has strong brand promotion and marketing channels;
Has four major business models: directly operated stores, supermarket counters, telephone shopping, and online malls;
Has a complete internal operating mechanism and standardized operating procedures.
Yiya adheres to the business philosophy of "grow oneself, fulfill others" and the service philosophy of "care for mothers, protect babies," providing safe and professional shopping venues for mothers and infants, building a healthy and equal development platform for employees, and creating stable and secure employment opportunities for society, making Yiya a century-old maternal and infant brand.