Guangzhou Youxi Cosmetics Co., Ltd.

Guangzhou Youxi Cosmetics Co., Ltd. (Youxi Enterprise) was formally established in 2004 in Guangzhou. Over the past 10 years, it has focused on the research, development, production, and sales of daily chemical products. In collaboration with scientific research institutions in Italy, South Korea, and other countries, it has successively created multiple well-known brands such as Lulanjina, Liyan Shijia, Ziwei Ya, Kopin, Bowei, Laidun Danni, Hanlu, Hanluo, and Color Diary. Among them, Lulanjina, primarily for distribution channels, and Ziwei Ya, for terminal channels, have shown particularly outstanding performance. The self-owned brand "Bowei" positioned for the daily chemical boutique store channel has grown rapidly and become a rising star. The "Youxi Industrial Park" is located in Xinhua Town, Huadu District. The park was built with an investment of 260 million yuan, with a building area of 100,000 square meters. More than 50 professional production lines are all advanced imported equipment. The park can accommodate more than 1,500 production personnel. To date, Youxi Enterprise has a modern marketing center of over 1,500 square meters; the number of employees is nearly 1,500, with an average age of 25, and all hold bachelor's, associate, or graduate degrees or above. Over the years, Youxi Enterprise has grown into a modern large-scale cosmetics enterprise with an annual output value of approximately over 1 billion yuan. It has advanced international-grade product R&D laboratories, equipped with the world's most advanced production equipment and testing instruments; the modern production base has become one of the few cosmetics production bases in the industry that meet the national GMP pharmaceutical standards. Its production scale and management model are currently leading in the daily chemical industry.
Thanks to its clear development strategy, Youxi Enterprise has expanded rapidly, with its marketing network covering the entire country, including various sales channels such as daily chemical specialty stores, supermarkets, and counters. It has partnered with several dozen well-known domestic daily chemical specialty chain systems such as Mannings, Jala, Shanxi Longsheng, Nongzhuang Danmo, Luoyang Secai, 100% Women, Jiakang Meile, Noble, Yisika, Xueyuanmei, Qianjiahang, Fanmeishi, Weimaxi, Qianqianse, Qiansedian, Suguo Supermarket, Caive VIVO, and Fashion Girlfriend, as well as international hypermarkets like ParknShop, China Resources Vanguard, Carrefour, Auchan, Trust-Mart, Walmart, and RT-Mart. The effective retail points exceed 100,000, with direct branches in 22 provinces and 30 prefecture-level cities. Some products are exported to more than 20 countries and regions including the UK, Japan, Thailand, Indonesia, and Malaysia.
The company has successively invited celebrities such as Xie Na, Li Caihua, Rainie Yang, Huang Shengyi, Tang Yan, Lin Xinru, and Sheng Yilun as brand spokespersons. In 2016, Bowei (a sub-brand) successfully hosted the "414 Mask Festival," which was the first mask festival in China. Bowei became a strategic partner with programs such as "Ace vs Ace," "I Can See Your Voice," and the TV drama "When the Breakup Master Meets the Makeup Master," and exclusively sponsored "Beautiful Qiaojieren." It also partnered with Universal Pictures globally and launched across Wanda Cinemas.


Corporate website: www. ***********
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