Jinggong Group

Beijing Jinggong Garment Group Co., Ltd. was established in 2001 (its predecessor was founded in 1961). It is a fashion apparel enterprise group with strong comprehensive capabilities in design and R&D, production and sales, and education and training. The company owns well-known apparel brands that are deeply trusted by consumers, including the Beijing time-honored brand "Leimeng" as well as "Yililan," "Maple Leaf," and "Hao Xuesheng." In recent years, Jinggong Group has actively aligned itself with the capital city's functional positioning and, driven by reform and innovation, has created a new development pattern with fashion apparel brand operation at its core. It has consistently empowered its brands through design innovation and enhanced brand value through value-added services. In 2018, Jinggong Group was rated as a "Beijing Design Innovation Center" by the Beijing Municipal Science and Technology Commission. Guided by design, the company has successively launched high-end customization brands such as "Leimeng·1940," which inherits "Shanghai-style culture" and "Hongbang tailoring techniques," and "Gongyi," which incorporates elements of Beijing embroidery, one of the "Eight Great Crafts of Yanjing," continuously promoting the integration of culture and fashion and effectively meeting consumers' personalized needs. Jinggong Group actively promotes innovation in brand formats and deeply cultivates community services. By opening "Jinggong 1961" community service chain stores, it meets people's clothing needs. At the same time, Jinggong Group actively explores the development direction of the cultural and creative industry. Closely focusing on the capital's construction as the "Four Centers," the company proactively relieves non-capital functions. Jinggong Fashion Innovation Park, located in the southern part of Beijing, is an important achievement of the company's fashion transformation and integrated development. Through half a century of pioneering and enterprising journey, forging ahead and seeking change, Jinggong Group has forged the Jinggong spirit of "tenacious struggle, constant self-improvement, and selfless dedication" and the corporate culture of "being your best self." In the future, Jinggong Group will further promote innovation in operating models, persist in building a community ecosystem, further integrate advantageous resources, effectively meet consumer demand, and make unremitting efforts to achieve the development goal of becoming a fashion enterprise group with Jinggong characteristics.