ShiXing ShengXian

Company Introduction: Shixing Shengxian uses e-commerce as a carrier and community smart fresh food delivery stations as service points to achieve direct supply of agricultural products from production bases to community households, providing the public with convenient, fresh, affordable, and safe agricultural and sideline products. Through the combination of internet platforms, modern information technology, and new logistics methods, it has changed the traditional model of production, management, distribution, and marketing of fresh agricultural products, breaking industry and regional boundaries and creating a new model for fresh agricultural product sales. The Shixing Shengxian project has been approved by the Jiangsu Provincial Department of Commerce and the Jiangsu Provincial Department of Finance and was included in the 2014 Jiangsu Province Fresh Agricultural Products Direct Supply to Community Demonstration Project; in July 2015, it was listed as an e-commerce demonstration enterprise by the Ministry of Commerce of the People's Republic of China. 1. Project Characteristics: Shixing Shengxian fully utilizes the advantages of combining the internet and communities, comprehensively integrates online and offline resources, and innovatively launched a C2B2F (Customer to Business to Farm/Factory) business model with online reservations and offline community self-pickup, featuring the following four distinct project characteristics: 1. Breaking down the barriers between agricultural product bases and consumers, establishing a new "market + base + farmer" model, solving the long-standing dilemma of high yields but difficult sales for some high-quality agricultural products due to their inability to effectively connect with the market. 2. Shortening the supply chain of high-quality agricultural products, addressing the problem of high vegetable prices for citizens. Under traditional models, agricultural products pass through multiple wholesale links from production areas to consumers, and these numerous distribution links gradually increase prices, making high vegetable prices a difficult problem to solve. Shixing Shengxian Company adopts a base direct procurement model for most agricultural products, reducing distribution links while providing affordable prices for citizens. 3. By cooperating with the Agricultural Committee to establish a testing center, daily inhibition rate sampling tests are conducted on agricultural products to determine residues of organophosphorus or carbamate pesticides, and the test reports are published on the company's WeChat public platform to ensure the safety of citizens' dining tables. 4. The company's model of user pre-ordering followed by base procurement significantly reduces losses of agricultural products during distribution. At the same time, all products undergo receiving, testing, packaging, labeling, sorting, and pre-cooling in a low-temperature fresh-keeping distribution center, and then are delivered via cold-chain vehicles to smart refrigerated lockers at fresh food direct delivery stations, ensuring the freshness and safety of the products. 2. Core Advantages: Shixing Shengxian Company focuses on "providing consumers with convenient, fresh, affordable, and safe high-quality vegetable and fresh food products" and builds two core competitive advantages. 1. Technical advantages. The company introduces IoT technology and cloud computing concepts, and through customer ordering systems, distribution center information management systems, smart refrigerated lockers at fresh food direct delivery stations, procurement and inventory information management systems, and driver distribution management systems, forms a complete closed loop from product procurement, logistics transportation, order processing, online payment, cold-chain distribution, and after-sales service, while controlling every link to provide users with an integrated experience. At the same time, it supports multiple payment methods such as UnionPay cards, Alipay, online banking, WeChat Pay, and direct connections with commercial banks, allowing residents to enjoy borderless services anytime and experience a convenient and fast shopping method. 2. Supply chain advantages. The company selects high-quality agricultural product production bases and suppliers, uses professional cold-chain vehicles for short-distance cold-chain distribution of fresh food ingredients to smart refrigerated lockers at fresh food direct delivery stations, and ensures full cold-chain coverage from the base to the refrigerated lockers until users pick up the products, maximizing the freshness of the ingredients and solving the last-mile problem of fresh food logistics. 3. Long-term Development: In early 2015, the company completed a Series B financing of 180 million yuan. As of the end of 2015, Shixing Company has established nearly 700 stations in cities such as Shanghai, Beijing, and Suzhou, and will accelerate development at a rate of 300%-500% in the future, striving to serve more citizens' vegetable baskets. *