Millennium Star

Millennium Star Jewelry Co., Ltd. (formerly known as Shenzhen Millennium Star Industrial Development Co., Ltd., hereinafter referred to as "Millennium Star" or "the Company") was established in April 2000 and was approved to change into a joint-stock enterprise in March 2010. The Company is headquartered in Shuibei Jewelry Industrial Park, Luohu District, Shenzhen, with a registered capital of 256.79 million yuan. It is a large Sino-foreign joint venture in the domestic jewelry industry that integrates research and design, production and processing, wholesale and retail, brand chain operation, and import and export of gold and platinum jewelry. The Company has more than 1,000 technical backbones, marketing elites, and high-quality management personnel specializing in jewelry design and production. The Company's production scale, process technology, brand influence, and comprehensive strength are among the forefront of the domestic jewelry industry.
The brand origin of Millennium Star can be traced back to the "Li Tianshun Silver House" in Linhai, Zhejiang Province during the early days of ***. Since its establishment, the Company has always adhered to the corporate business development philosophy of "technology creates wealth, quality wins the market, integrity builds the brand, and service weaves the future." Based on traditional Chinese jewelry craftsmanship, it absorbs and draws on advanced international design concepts and process technologies, interprets Chinese and Western cultures through jewelry, and promotes and advocates jewelry emotional culture.
Adhering to the corporate core values of "loyalty, friendliness, hard work, and innovation," the Company forges ahead and innovates bravely in its development process. Guided by the market, it continuously improves innovative design concepts, marketing and management models, and customer service. In the course of operation and management, it continuously improves management processes and product quality monitoring systems. Through independent research and development, it has continuously improved and developed a set of "Jewelry Enterprise Resource Integration ERP Management System" software that conforms to the characteristics of the jewelry industry to monitor the entire process of raw material procurement, product design, product distribution, sales processes, quality feedback, and customer service. It implements refined management, strictly executes precise processes, and truly achieves unique identifiability and traceability for each product, ensuring the quality and identity of each jewelry product, which has become a major feature of the jewelry industry. It continuously innovates in product design and process technology, and its products have obtained forty patents successively. In terms of brand enhancement, it continuously strengthens cooperation and exchanges with well-known domestic and foreign enterprises and establishes long-term strategic cooperation. In October 2006, according to a signed agreement, the Company became the exclusive designated agent in mainland China for "South African Diamonds" of Schachter & Namdar Asia Ltd. In July 2007, Millennium Star successfully signed with SoftBank Asia Infrastructure Fund. The Company has established strategic partnerships with many well-known domestic chain department stores and shopping centers, laying a solid foundation for the Company's nationwide network layout and gradually realizing the development process of branding, scaling, and internationalization of the Millennium Star jewelry brand.
After more than ten years of unremitting efforts, with refined management, advanced design concepts, and exquisite inlay process technology, Millennium Star has become a symbol of domestic fine-craft, exquisite, and premium jewelry. As the vice president unit of the Gems and Jewelry Trade Association of China, the vice president unit of the Guangdong Gold Association, the vice president unit of the Shenzhen Gold and Jewelry Industry Association, the vice president unit of the Shenzhen Retail Business Association, and the executive vice president unit of the Shenzhen General Chamber of Commerce, Millennium Star has successively won honors such as "Well-known Brand of China's Jewelry Industry," "Guangdong Famous Brand," and "China Famous Brand," becoming one of the well-known brand enterprises recommended nationwide by the Gems and Jewelry Trade Association of China.
Transmitting eternal love and advocating the beauty of emotion, in the process of creating and providing more emotional, cultural, and tasteful products and services for people, the Millennium Star brand has gradually gained widespread recognition from the industry and consumers, laying a foundation for Millennium Star's continued leading position in China's jewelry industry.
In the future, the Company is committed to becoming an advocate of China's jewelry emotional culture, striving to build Millennium Star Jewelry into an international first-line jewelry brand and making due contributions to the prosperity of China's jewelry industry.