Shiseido Liyuan Cosmetics Co., Ltd. Wuhan Branch

Shiseido Liyuan Cosmetics Co., Ltd. was established on December 9, 1991. As a joint venture between Shiseido of Japan and Beijing Liyuan Company, the company adheres to Shiseido's corporate culture philosophy of "high quality, high service, high image," aiming to introduce advanced technology and scientific management methods from Shiseido of Japan, and to produce and operate well-known, high-quality cosmetics to meet the needs of the Chinese market and the international market.

In 1993, the company established a factory in the Beijing Economic and Technological Development Area and began producing the "AUPRES" series of cosmetic products with the assistance of the Shiseido Research Institute. With Beijing as its headquarters, it successively established 21 branches nationwide responsible for sales in local and surrounding areas.

As a mainstream brand in the domestic cosmetics market, AUPRES has, since its launch in January 1994, opened image counters in more than 1,000 department stores nationwide, and in recent years has maintained a high annual sales growth rate, winning the top spot in national market sales for similar products year after year. Sustained rapid sales growth has made Shiseido Liyuan Cosmetics Co., Ltd. the best-performing overseas company of the Shiseido Group of Japan. With its excellent quality, elegant image, and high-quality service, AUPRES has also become a leader among domestic cosmetics, recognized by experts and consumers in various evaluations and tests.

To meet the growing beauty needs of domestic consumers, the company positioned its product functions around developing skincare products that meet the needs of the times and are based on the essence of the skin. In 2008, it comprehensively renewed the "AUPRES" brand, and AUPRES was thus reborn. AUPRES subsequently continuously updated its product series, and in January 2012 launched to the Chinese market the AUPRES Premium series, which embodies eight years of stem cell research by the Shiseido Research Institute, bringing a new "stem cell care" concept and series of products to tens of millions of Chinese female consumers, rejuvenating beautiful skin and making it appear ageless. In March 2014, the breakthrough whitening product with antioxidant effects, the AUPRES Whitening Multi-Effect series, was brilliantly launched.

While achieving business goals, Shiseido Liyuan has not forgotten to strive to give back to society, actively participating in various public welfare undertakings, and has consistently regarded environmental protection as an important corporate responsibility, establishing environmental policies and implementing them over the long term.

Shiseido Liyuan Cosmetics Co., Ltd. will continue to adhere to its corporate policy of "high quality, high service, high image," with the purpose of satisfying consumers, establishing a unique management mechanism, producing high-quality products, building a thoughtful service system, providing customers with comprehensive services, and making unremitting efforts to build a first-class cosmetics company!







Honors of Shiseido Liyuan Cosmetics Co., Ltd.

April 1999 Shiseido Liyuan obtained ISO9002:1994 International Quality Management System certification
August 2000 Shiseido Liyuan obtained ISO14001 International Environmental Management System certification and has maintained it to date
September 2000 Shiseido Liyuan was awarded the title of "2000 National Advanced Enterprise in Quality Management" by the State Bureau of Quality and Technical Supervision
December 2000 Shiseido Liyuan was awarded the title of "2000 Advanced Enterprise in Safeguarding Consumers' Legitimate Rights and Interests" by the China Quality Inspection Association
February 2001 Shiseido Liyuan became one of the twenty national winners of the "9th Consumer Protection Cup"
April 2002 Shiseido Liyuan obtained ISO9001:2000 Quality Management System certification
August 2005 Shiseido Liyuan was honored as one of the 2005 China Light Industry Top 500 Enterprises
September 2006 AUPRES was awarded the title of "China Famous Brand Product" by the General Administration of Quality Supervision, Inspection and Quarantine
August 2007 Shiseido Liyuan was rated as a "National Model Enterprise with Harmonious Labor Relations"
December 2008 Shiseido Liyuan was rated as an "Outstanding Cosmetics Enterprise" over 30 years of reform and opening up by the China Fragrance, Flavor and Cosmetics Industry Association
March 2009 AUPRES was rated for the third consecutive year by the National Bureau of Statistics as No. 1 in national market sales for similar products
September 2009 Shiseido Liyuan was honored with the title of National March 8th Red Banner Unit
April 2010 Shiseido Liyuan was honored as one of the top ten enterprises in China's light industry cosmetics industry for 2009
April 2010 Shiseido Liyuan was honored as a national advanced enterprise in outstanding performance in the light industry
December 2010 AUPRES was rated by "Rayli Her Style" as a "Brand with Ten Years of Elegant Achievements"
January 2011 Shiseido Liyuan passed ISO22716 Good Manufacturing Practices for Cosmetics
December 2013 The AUPRES brand won the HB Health Beauty Golden List Award at the first "China Healthy Beauty Consumption Survey" — the "Most Trusted by Knowledgeable Women Award" and the "Top Ten in Skincare" award, and the AUPRES brand made the "Top 100 Brands List"

In accordance with the company's business development needs, we are now sincerely recruiting for the positions described.