[Summary] China Film Marketing
Wanda Media, established in 2008, is a wholly-owned enterprise of Wanda Group and a pioneer in integrated marketing in China. From film trailer advertising to content marketing, from film promotion to participation in Hollywood film investment, Wanda Media has helped write an important chapter in China's film marketing history over the past decade. With exclusive rights to operate screen advertising and all-media advertising resources in Wanda Cinemas, Wanda Media now covers nearly 400 Wanda theaters, 3,500 screens, over 8 million members, and more than 200 million annual moviegoers. Meanwhile, leveraging its unique innovative marketing capabilities, Wanda Media has repeatedly broken box office records for Hollywood films, leading China's film marketing sector. Wanda Media pioneered a convergent marketing business model based on film as the core entry point, rooted in "convergent scenarios." Its business scope has expanded from full-service agency for Wanda Cinemas' screen advertising and all-media advertising to comprehensive coverage of Wanda Group's all-format scenario resources including film, sports, tourism, and commercial sectors, covering 187 Wanda Plazas, 54 five-star and six-star Wanda hotels, 6 top-tier sporting events with high attention, and 3 Wanda theme parks, providing brand clients with personalized, more comprehensive, and more effective marketing solutions. Relying on Wanda Group's all-format scenario resources, Wanda Media offers a broad development platform for visionary individuals. Join Wanda Media, and let us work together to usher in a new era of media and marketing! Born for film, strengthened by Wanda!
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