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真维斯(JEANSWEST)1972年成立于澳大利亚。1993年才开始在上海一炮打响的真维斯,如今在全国已经有700多家连锁店和加盟店。这家总部设在惠州的休闲装生产企业,2002年的营业额已经达到14亿元人民币,成为中国休闲装行业名副其实的“大鳄”。

1990年"旭日"与当地进口商合作收购了澳洲服装零售商"JEANSWEST"。经过几年的努力经营,分销地区伸展至新西兰,而分销店超过190多间,员工约1000多人,成为澳洲第二大休闲服装连锁店。 1993年1月1日,"旭日"成立了真维斯国际(香港)有限公司,开始进军中国内地零售市场。由于当时国内休闲服装市场潜力较大,"国际真维斯"发展相对较慢,只能满足目标市场的60%左右,达不到预期目标,于是"旭日"根据国内地域、气候和生活习惯等差异对国内休闲服装市场进行了细分,于1994年下半年成立了大进投资有限公司,使JEANSWEST的覆盖面伸展得更宽更广。 凭多年来"旭日"在澳洲、美国和加拿大等地连锁店取得的宝贵零售经验和强大的设计能力以及众多品牌、多种产品的设计经验,亦能达到满足国内服装消费者的需求和消费的目标。为国内消费者提供优质的服务与产品!

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