东北大秧歌散酒坊的营销理念以散酒为推动，综合多品种形成散酒为主打产品，散酒品种有清香型、浓香型、滋补营养型、老窖四大类型，有黑土纯酿、黑土佳酿王、关东高粱王、红五斗、五谷春二曲、大丰收大米酒、二锅头、红秧歌、松花江老窖、五粮佳酿、五粮特酿、五粮龙品、关东红等五十余个品种。另辅助东北大秧歌酒的盒酒、袋酒、瓶酒做补充，同时总部还以“酒”为中心将东北大秧歌散酒坊的经营系列外延，提供滋补泡酒料和具有东北特色的人参、鹿茸、黑蚂蚁、营养野菜等系列，扩大东北大秧歌.
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