Beijing Chow Tai Fook

Chow Tai Fook Jewellery Group Limited (Chow Tai Fook) was founded by Chow Chi Yuen in Guangzhou in 1929. The brand name originates from the traditional congratulatory phrase "Wufu Linmen, Dafu Dagui" (May the five blessings descend upon your home, and may you attain great wealth and high honor), symbolizing fortune and auspiciousness. Its mainland China operations headquarters is located in Shenzhen, primarily engaged in the retail, wholesale, and manufacturing of jewelry, covering categories such as gold, diamonds, platinum/K gold, and timepieces. Under its umbrella are brands including Chow Tai Fook Jewellery, HEARTS ON FIRE, ENZO, SOINLOVE, and MONOLOGUE. Its retail network spans China, Japan, South Korea, Southeast Asia, and the United States. In 1964, it acquired a South African company holding a De Beers diamond rough license, and in 1973, through the acquisition of Zlotowski's, it became a De Beers sightholder. In 1988, it established a production base in Shunde, and in the 1990s, it pioneered the "fixed-price" sales model. In 1993, it obtained De Beers' global special distributor qualification, and in 2003, it set up its Shenzhen operations headquarters. In 2009, it became a selected diamond manufacturer for Rio Tinto Group. In 2011, it was listed on the Main Board of the Hong Kong Stock Exchange, acquired HEARTS ON FIRE in 2014, and acquired the ENZO brand in January 2020 [55]. In 2023, it received the "China Jewelry Top Ten Influential Brands" and "Cultural Brand Award," and in the same year, it launched a brand collaboration with Heytea. In 2024, it ranked 92nd in the "2023 Hurun China 500," and in August of that year, a store in Xi'an was found by regulatory authorities to have non-solid-gold gold earrings; Chow Tai Fook responded that the relevant items had been sent for inspection. In 2025, in June, customers questioned the authenticity of a gold necklace sold by Chow Tai Fook; the company stated that the product in question was not its original merchandise. In November, the group donated HKD 20 million to support residents affected by the Tai Po fire in Hong Kong. In December, it announced price increases on some products due to market factors, and an online-sold gold pendant featuring the characters "Niu Ma" (ox-horse) sparked online controversy over its design implications. During the same period, it partnered with ByteDance's Volcano Engine to launch an AR virtual try-on service [124]. In June 2026, Zhou, a former shareholder of the Chow Tai Fook Dahua Lefang store in Shanghai, allegedly absconded with tens of millions of yuan.