Company Profile of Chongqing Longjing Paper Co., Ltd.
Chongqing Longjing Paper Co., Ltd. is a wholly state-owned enterprise affiliated with Chongqing Light Industry (Holding) Group Company. Founded in 2006, its predecessor can be traced back to Longzhang Machine Papermaking Company in 1907, making it an enterprise with over a century of papermaking heritage. The company has a registered capital of 129.5 million yuan and is located in Shuitianping Industrial Park, Fengdu County, Chongqing, covering an area of 251 mu, with 140 current employees. The company is an influential high-quality differentiated household paper enterprise in the Sichuan-Chongqing region.
The company's "annual production of 20,000 tons of high-grade household paper" project was completed and put into operation in 2011, and has achieved continuous operating profitability for 10 years since then. The company now has two world-advanced Japanese Kawanoe BF-10EX base paper production lines and advanced post-processing finished product production lines, with overall equipment at an advanced level. Relying on the "Simeile" brand, the company produces and sells toilet rolls, facial tissues, handkerchiefs, napkins, finished base paper, and various high-grade household paper products for public service venues, with a marketing network covering the southwestern region and annual sales revenue of nearly 200 million yuan. The company adheres to the development strategy of "taking a differentiated path and being a service-oriented company," upholds the business policy of "coordinated development of own brands and external processing," and insists on quality first and service foremost. Through years of development, it has formed a product line mainly featuring high-grade napkins, wiping paper, and baby and child paper products.
In 2012, the company's "Simeile" brand was recognized as a Chongqing Famous Trademark by the Chongqing Administration for Industry and Commerce. In 2013, the company's "Simeile" tissue paper was rated as a Chongqing Famous Brand Product by the Chongqing Famous Brand Product Association. In 2016, the company was recognized as a National High-tech Enterprise. In 2017, the company's technology research and development center was recognized as a Municipal-level Technology Center. The company currently has nearly 50 invention and utility model patents; 3 new products have been recognized as "Chongqing High-tech Products" by the Municipal Science and Technology Commission, 9 new product R&D projects have been included in the guiding plan for technological innovation projects of the Municipal Economic and Information Commission, and 1 new product has been recognized as a Chongqing Major New Product. The company has successively passed quality management system certification (ISO9001), environmental management system certification (ISO14001), occupational health and safety management system certification (ISO45001), and forest certification (FSC). Its products have passed testing by the U.S. Food and Drug Administration (FDA) and the EU Food and Drug Administration (AP).
The company is currently implementing an intelligent technological transformation and capacity expansion project for high-grade household paper. The project plans to invest 225 million yuan to build a new production line with an annual output of 35,000 tons of embossed household paper, scheduled to be completed by the end of 2024.
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