Zhengrui Consulting

Since the formal establishment of the Guangzhou Zhengrui Enterprise Management Research Institute in 2003, founder Mr. Jin Tao led the institute's expert team to conduct in-depth research on the actual conditions of Chinese enterprises, devotedly studying traditional Chinese culture and deeply researching advanced foreign management theories, seeking the integration of 'momentum', 'principles', and 'methods', and formulating a 'prescription' for the transformation and upgrading of Chinese enterprises at the current stage, creatively applying the on-site consulting service model for 'implementation', striving to bring significant 'effect changes' to enterprises!
In 2008, Mr. Jin Tao established 8848 Enterprise Management Consulting Co., Ltd. in Shenzhen; in 2010, founded Zhengrui Enterprise Management Consulting Co., Ltd. in Guangzhou; in 2014, founded Wenzhou Zhengrui Enterprise Management Consulting Co., Ltd.; and in 2016, established Guangdong Zhengrui Enterprise Management Research Institute, Shenzhen Zhengrui Enterprise Management Consulting Co., Ltd., Quanzhou Zhengrui Enterprise Management Consulting Co., Ltd., and Ningbo Zhengrui Enterprise Management Consulting Co., Ltd. Thus, Zhengrui truly completed the market-oriented development of the 'one body, two wings' structure of research institutes and consulting companies, achieving the integration of research and services.
Zhengrui Consulting Group is hailed by the industry as 'China's on-site consulting service for enterprises', 'China's mandated consulting for enterprises', and the 'Huangpu Military Academy of the consulting industry'. It has over 120 full-time consultants, with domestic market operations covering all parts of the country, and overseas markets already entering countries such as Vietnam and Laos. It has successfully guided more than 700 enterprises in comprehensive strategic transformation and management upgrading, involving many industries such as new energy, internet, electronics, electrical appliances, machinery, clothing, footwear, chemicals, printing, home appliances, furniture, building materials, automobiles, sanitary ware, ceramics, education, and catering. Clients include large state-owned enterprises, Taiwanese, Japanese, Hong Kong, American, and domestic enterprises, with remarkable consulting results and a prestigious reputation in the industry.