Shenzhen Bros Eastern Textile Co., Ltd.

Shenzhen Bros Eastern Textile Co., Ltd. is a subsidiary of Bros Eastern Co., Ltd. Bros Eastern Co., Ltd. is a foreign-invested joint-stock enterprise integrating R&D, production and sales of melange yarn. The actual controller of the enterprise began to engage in the production and operation of melange yarn in 1989. After more than 20 years of development, Bros has become one of the world's largest melange yarn manufacturers, and was listed on the A-share market of the Shanghai Stock Exchange on June 12, 2012, with the stock code and abbreviation "601339 Bros Eastern". Bros specializes in medium and high-grade melange yarn and adheres to the high-end brand route. The company attaches great importance to the in-depth development of the brand and product innovation, with particular emphasis on the R&D and promotion of green and environmentally friendly products. After more than 20 years of accumulation, Bros has launched more than 5,000 melange yarn color numbers, basically covering all popular colors, and has cumulatively released 69 sets of fashion color cards; its melange yarn products sell well around the world, and it is an important partner of many well-known brands at home and abroad. Product advantages of Bros: The leading product of Bros, melange yarn, is spun from two or more colored fibers fully mixed, and the fabric woven from it presents a unique color-mixing effect. Melange yarn, with the patented technical method of "first dyeing loose fibers, then mixing and spinning", breaks through the defect of single color of traditional yarn and innovatively develops a unique multi-color mixed single-yarn style. The product has high technical content and added value and broad market prospects. The basic consensus gradually formed in the industry on melange products is that only 1/3 of the water is needed to complete the production of 100% of the products. Bros has proactively entered this green industry and was among the first to own the national invention patent "Method for Dyeing and Processing Cotton Loose Fibers". It was publicly rated as an excellent Chinese patent enterprise at the China International Patent and Famous Brand Expo and won the Special Gold Award of the China International Patent and Famous Brand Expo. For more than 20 years, Bros has always led the industry's technological progress and industrial development with technological innovation and product innovation. Brand advantages of Bros: BROS high-end melange yarn is the earliest independent brand launched by Bros in the domestic industry, and it was the first to scale up patented products, thus becoming the market price benchmark of the industry; in 2007, BROS combed yarn was rated as a Chinese Famous Brand, and in the same year won the title of Zhejiang Province Famous Brand; in 2012, BROS passed the recognition of Zhejiang Province Famous Trade Name, and the recognition of China Well-known Trademark has entered the approval procedure; in 2012, in the brand value evaluation activity for listed manufacturing enterprises organized by the General Administration of Quality Supervision, Inspection and Quarantine (Document No. Guo Zhi Jian Zhi Liang [2012] 252), according to the authoritative measurement by the third-party China National Institute of Standardization, the measured value of the BROS brand was 2.766 billion yuan, and the brand strength was 81.33 points, both higher than the average brand value of 2.496 billion yuan and the average brand strength score of 75.06 points of the 33 listed textile and garment industry enterprises participating in the evaluation (Zhong Biao Yuan Zhi Liang Han [2013] No. 9). Market advantages of Bros: After more than 20 years of development, Bros has established a complete and stable global marketing network and has established an indisputable leading position in the melange yarn industry. The experiential marketing pursued by the enterprise of "exquisite classics + utmost efforts" has also become the collective memory of Bros customers; the operating characteristics of "small batch, multiple varieties, fast delivery" are the essential charm and energy demonstrated by the BROS brand, which has not only won the trust of high-end customers at home and abroad, but has also quietly become an important element and trend leading and influencing the development of the industry. Scale advantages of Bros: The registered place of Bros Eastern Co., Ltd. is Ningbo, which is also the location of Bros headquarters, with registered capital of 750 million yuan and total assets of 8.7 billion yuan; the enterprise has a complete industrial chain, with an annual production of more than 100,000 tons of melange yarn. Its 21 controlled subsidiaries are located in Zhejiang, Jiangsu, Shandong, Hebei, Xinjiang, Guangdong, Hong Kong, Macao and other places, and it has also gone abroad to begin establishing a new production base in Vietnam. After more than 20 years of development, the enterprise has grown into one of the world's largest melange yarn R&D and fine-product production bases, and has maintained its position among the leading competitive enterprises in China's cotton textile industry for consecutive years.