Bailihui

Bailihui has been developing in the internet gift industry for 15 years. It is a nationwide gift-giving service institution dedicated to providing comprehensive solutions for customer rewards, membership point marketing, and employee benefits to major banks and large and medium-sized enterprises, helping enterprises enhance customer loyalty and employee happiness.

Development History
1998: Founded Hongshi Media, pursuing the enterprise service market with in-depth marketing services.
2006: Founded Weike.com, awakening to internet thinking and the budding concept of platformization.
2009: The first Bailihui gift catalog was born, introducing the new model of "choose your own gift upon receipt."
2010: Formed a product structure of Dragon Boat Festival, Mid-Autumn Festival, Spring Festival, and birthday gift catalogs, and introduced Kazuo Inamori's management philosophy.
2011: The company's collaborative operations system went online, and the comprehensive service project of the points mall was launched.
2012: Established Shanghai Bailihui and Chengdu Bailihui.
2013: Launched the "Hundred Cities Plan," achieving a nationwide channel layout of 108 locations and forming a marketing network covering the whole country.
2014: Reached a strategic cooperation with JD.com, introducing JD's self-operated full product chain and services.
2015: Innovated the intelligent gift-giving system, created the V-series standard for the points mall, and successively provided professional operational services to well-known enterprises such as China Zheshang Bank, Kingsoft WPS, Cigna & CMB, Shell, Toyota, and Bank of China.
2016: Launched the industry's first "Points Cloud SAAS Platform" with independent intellectual property rights, providing more convenient standard versions of points malls, welfare malls, and gift-giving platforms for more small and medium-sized enterprises.
2017: Bailihui's supply chain introduced NetEase Yanxuan, as well as virtual goods from iQIYI and Tencent Video, integrated JD self-operated products, and launched the Super Selection Card.
2018: The Bailihui Welfare Business Division was established to provide comprehensive welfare solutions for enterprises. It continued to provide employee welfare distribution and incentives for many enterprises such as Tsingtao Brewery, Chow Tai Fook Jewelry, and China Mobile.
2019: Bailihui celebrated its tenth anniversary. Throughout the year, it launched the three major campaigns of "Hundred-Day Battle," "Hundred-Day Struggle," and "Hundred-Day Decisive Battle." The company became a Chongqing high-tech enterprise.
2020: Became a vice president unit of the Gift Industry Chamber of Commerce of the All-China Federation of Industry and Commerce, established the "Happiness Alliance," and created "Happiness Points."
2021: Created a digital intelligent procurement and sales tool for the gift industry—Lixiang Assistant. The Gift Academy was upgraded to a growth engine for B-end gift business, jointly building a new gift industry ecosystem with partners.
2022: Selected as a Chongqing "Specialized, Refined, Distinctive, and Innovative" enterprise, and consolidated the "Eight Modules of a Happy Enterprise." Established a "Business Middle Platform," created standard products, and enhanced operational service capabilities.
2023: Moved into the headquarters office building, a new starting point and a new journey. The company's values benchmark selection activity was officially upgraded to the "Culture and Arts Festival."