Shengcai Finance

Shanghai Rongdao Network Financial Information Service Co., Ltd. is one of the earliest internet finance enterprises in Shanghai, the founder of the vertical loan search model, and the proposer of the "online lending" industry. It has been praised by Phoenix TV as a "pioneer in internet finance" and stands at the forefront of China's internet finance innovation. The company's mature businesses mainly consist of two sectors: P2P internet wealth management and the SME financing service platform in Baoshan District, Shanghai. The dual-platform operation model includes the fund side (Shengcai Finance) and the asset side (Baobidai, Xinbidai, Chebidai, Fangbidai).
Since 2009, Rongdao Network started with a registered capital of 1 million RMB, completed angel round financing in 2011, Series A financing in 2014, and Series B financing by the end of 2015. To date, the company's value has exceeded 500 million RMB, increasing 9 times in the past 10 months and over 500 times within 6 years. What makes us even more proud is our strong state-owned background: our Series A investor, Shanghai Venture Capital Investment Company, and our Series B investors, including funds under SAIC Motor and Yidian Group, are strategic investors. They bring not only capital but also brand strength, business support, and social resources.
As of December 31, 2015, the cumulative transaction volume of Rongdao Network's Shengcai Finance platform reached approximately 1 billion RMB. In the ranking by Wangdai Zhijia, an authoritative third-party P2P evaluation institution, we reached a national high of 17th place within just over a year of operation, ranked 2nd nationally among state-owned platforms, and among the top 5 in Shanghai's local industry. Additionally, our financing service platform for SMEs in Baoshan District received the "Financial Innovation Award" from the Shanghai Municipal People's Government in early 2015, completing 140 million RMB in loans for the year, a 120% increase over the previous year. In terms of innovative business, to actively embrace the upcoming golden era of consumption upgrading, we began laying out the "Dream Space" coffee in the second half of 2015—a diverse, cultural, and creative space. In this space, we creatively integrate coffee, books, culture, and finance across sectors, representing Rongdao Network's most important future-oriented layout.
Furthermore, the company has always adhered to the internet spirit of "openness, equality, collaboration, and sharing," ensuring that outstanding employees share in the fruits of growth with the company. Over the past few years, some high-performing employees have received stock options; options granted to the earliest employees in 2011 have since appreciated 10.4 times. To incentivize outstanding employees on a broader scale, we established a limited partnership company specifically for employee shareholding in 2015. Any employee who makes extraordinary contributions will have the opportunity to receive option rewards or purchase company shares at a price lower than that of SAIC Motor and Yidian Group's investment (internal employee share price), sharing dreams, success, and achieving financial freedom together with the company!
In the brand-new year of 2016, regarding internet finance, we will focus on the three core tasks of "system," "risk control," and "capital," firmly believing that "technology changes finance, and finance changes the world." We will continue to consolidate and expand our presence in mobile finance, aiming to enter the industry's top ten.
We firmly believe that as long as all Rongdao Network employees uphold the principle of "the only constant is change," embrace change, embrace the future, unite in collaboration, and innovate continuously, their hard work today will surely yield returns many times over in the near future.