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"Developed specifically for Chinese women, creating China's collagen beauty* brand, leading the oral beauty fashion trend." Yan Ru Yu collagen peptide, by China National Research Institute of Food and Fermentation Industries, endorsed by graceful goddess and international superstar - Lin Chiling. It is currently the only collagen peptide beverage approved and certified by the China Food and Drug Administration on the market.
In 2010, its sales led nationwide in Watsons and Mannings;
In 2011, it strongly entered the Jiangsu cosmetics channel, with major chain specialty stores rapidly joining;
Currently, the company has invested over 100 million yuan. Starting from January 1, 2012, Yan Ru Yu will officially appear in prime-time advertising slots on Hunan Satellite TV and Zhejiang Satellite TV.
The company is now recruiting several beauty consultants.
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