电商渠道营销经理岗位职责

职责描述：
1.协助电商总监制定业务目标及策略并推动策略的有效实施和落地，确保与公司的整体目标和愿景相符合；
2. 收集并管理电商店铺营销节奏，合理配置并管控费用，对交易数据有较强的数字敏感性；
3.制定年度促销计划，并根据行业营销策略制定关键渠道计划，分配促销资源；
4.收集市场、销售竞争信息方面的数据以进行渠道促销分析并发现新的商机；
5.与市场部其他团队和销售团队合作，以确保在预算内完成公司品牌的推广；
6.有果蔬行业经验，管理电商包材库存并做动态监控 & 调整；
任职要求：
1、有鲜果行业经验加分，从包材管理＞店铺营销＞数据洞察
2、5年工作渠道营销经验，有带团队经验优先，能接受旺季加班

Main Responsibility:
1. EC Channel development management, covers portfolio strategy, promotional strategy core business cycle management
2. Lead business planning cycle incl. sales forecast budget planning, co-work closely with sales team EC-MKT team, provide management team clear business picture with suggestion solution
3. Cascade brstrategy marketing plan to channel, lead resource allocation within channel to achieve target
4. Monitby account P&L, generate optimization direction to sales team EC-MKT, oversee execution
5. Develop pricing strategy, promotional policy handle promotional investment
6. MonitEC in-site execution incl. D11, 618, SBD, new product launch, etc
Qualifications / Requirements:
Must
1. Bachelor’s degree
2. 5 year working experience
3. 3 year in eCommerce
4. Fluent in English, both writing speaking
Preferred
1. Trade marketing sales experience

Main Responsibility:
1. Channel development management, covers portfolio strategy, promotional strategy core business cycle management
2. Lead business planning cycle incl. sales forecast budget planning, co-work closely with sales team EC-MKT team, provide management team clear business picture with suggestion solution
3. Cascade brstrategy marketing plan to channel, lead resource allocation within channel to achieve target
4. Monitby account P&L, generate optimization direction to sales team EC-MKT, oversee execution
5. Develop pricing strategy, promotional policy handle promotional investment
6. MonitEC in-site execution incl. D11, 618, SBD, new product launch, etc
Qualifications / Requirements:
Must
1. Bachelor’s degree
2. 5 year working experience
3. 3 year in eCommerce
4. Fluent in English, both writing speaking
Preferred
5. Trade marketing sales experience