电商渠道营销经理岗位职责

Main Responsibility:
1. EC Channel development management, covers portfolio strategy, promotional strategy core business cycle management
2. Lead business planning cycle incl. sales forecast budget planning, co-work closely with sales team EC-MKT team, provide management team clear business picture with suggestion solution
3. Cascade brstrategy marketing plan to channel, lead resource allocation within channel to achieve target
4. Monitby account P&L, generate optimization direction to sales team EC-MKT, oversee execution
5. Develop pricing strategy, promotional policy handle promotional investment
6. MonitEC in-site execution incl. D11, 618, SBD, new product launch, etc
Qualifications / Requirements:
Must
1. Bachelor’s degree
2. 5 year working experience
3. 3 year in eCommerce
4. Fluent in English, both writing speaking
Preferred
1. Trade marketing sales experience

Main Responsibility:
1. Channel development management, covers portfolio strategy, promotional strategy core business cycle management
2. Lead business planning cycle incl. sales forecast budget planning, co-work closely with sales team EC-MKT team, provide management team clear business picture with suggestion solution
3. Cascade brstrategy marketing plan to channel, lead resource allocation within channel to achieve target
4. Monitby account P&L, generate optimization direction to sales team EC-MKT, oversee execution
5. Develop pricing strategy, promotional policy handle promotional investment
6. MonitEC in-site execution incl. D11, 618, SBD, new product launch, etc
Qualifications / Requirements:
Must
1. Bachelor’s degree
2. 5 year working experience
3. 3 year in eCommerce
4. Fluent in English, both writing speaking
Preferred
5. Trade marketing sales experience

职责描述:
1. 渠道规划：
• 制定各平台的年度渠道营销策略，匹配品牌调性与销售目标；
• 主导新品上市、大促节点（如双11、618）的整合营销方案，推动GMV增长与ROI提升。
2. 渠道运营：
• 统筹各平台日常运营，优化流量结构（付费/自然流量）、转化路径及用户复购策略；
• 监控竞品动态，定期输出行业趋势报告，快速调整渠道打法；
• 管理投流、内容、达人BD等
3. 资源整合：
• 对接平台方，争取头部资源位、IP联名、达人直播等合作机会；
• 管理TP代运营公司，制定KPI考核标准（如投放ROI、爆款率），确保执行效果。
4. 数据分析：
• 分析用户画像、品类渗透率，优化货品结构；
• 建立渠道营销数据看板，跟踪活动效果
5. 预算管理：
• 管控年度渠道预算，确保费效比符合公司利润要求。
任职要求:
1.具备运动鞋服行业电商渠道营销岗位5-8年经验者优先；
2.精通平台规则，有平台搭建经验者优先；
3.具备抗压能力和良好的沟通协作能力者优先。