Li-Ning

Li-Ning, founded in 1990 by Mr. Li Ning, the "Prince of Gymnastics," is a professional sports goods brand. Li-Ning Company possesses comprehensive capabilities in R&D, design, manufacturing, marketing, brand marketing, distribution, and retail operations. It primarily operates Li-Ning branded professional and casual sports shoes, apparel, equipment, and accessories, having established an omni-channel sales network and a robust supply chain management system, with continuous deployment and breakthroughs in the e-commerce ecosystem and digitalization. The company was successfully listed in Hong Kong in June 2004 (stock code: 02331.HK), and in October 2020, Li-Ning Company's market value exceeded HK$100 billion.

Innate sports genes and the brand spirit of "Anything is possible" have always run through Li-Ning's development. Li-Ning brand, with the mission of "igniting passion through sports," adheres to core brand values including "serving the public with the spirit of sports," "surpassing oneself to win the game," "win-win between individuals and teams," "fairness and transparency are principles of the game as well as the enterprise," and "harmonious development of employees, enterprise, society, and nature," striving to become an internationally recognized, fashionable, first-class professional sports brand originating from China.

Li-Ning Company adopts a development strategy of "single brand, multiple categories, multiple channels," focusing on five core categories: running, basketball, sports lifestyle, fitness, and badminton, creating "Li-Ning experience value" through product experience, sports experience, and purchase experience.