Xtep

Xtep (China) Co., Ltd. is a limited liability company wholly held by Hong Kong Xtep (International), listed on June 3, 2008, with annual tax payments exceeding 500 million yuan. Founded in 1987, the company currently has over 10,000 employees and more than 8,000 nationwide specialty stores. It is a professional sports goods operator integrating R&D, manufacturing, and marketing of footwear, apparel, and accessories. In 2001, the company established the Xtep brand, becoming the first in China to advocate sports fashion, the first to implement the dual-track marketing model of "entertainment + sports," the first to use entertainment celebrities as endorsers, and the first to subvert tradition and develop a full-color era for sports shoes, making it a leading Chinese fashion sports brand. Its once-popular brand proposition, "Feel the difference," was well-loved by the younger generation. Throughout Xtep's successful and legendary development, it has repeatedly won top honors such as "China's Top 500 Most Valuable Brands," "China's Top 500 Quality Leading Brands," "China Brand Annual Award - No.1 in Sports Goods Category," "Special Contribution Award for Chinese Sports Brands," "Chinese Workers' Pioneer," "National Model Workers' Home," "2006 China's Most Satisfactory Employer for Migrant Workers," "National Model Enterprise for Harmonious Labor Relations," "China's Power Brand 500 Influencing the World," "China Top Brand," "China Well-known Trademark," "Export Inspection Exemption," and many other top honors. With the sacred mission of "making sports extraordinary" and core values of "striving, innovation, integrity, and win-win," Xtep aims to build a world-leading fashion sports brand, become a respected national brand operator, and contribute to the development of China's sports industry while fulfilling national missions and social responsibilities.