digital marketing manager岗位职责

【岗位职责】1.建立酒店营销计划，及市场推广战略及促销计划，以提高在线客户市场份额的收益，与上级领导沟通，以确保营销计划的顺利实行。2.负责微信公众号、抖音号等自媒体的平台日常运营和维护工作，为公司整体品牌传播和营销服务，提高用户的关注度和粘性。3.负责第三方OTA、酒店官网、酒店微信商城的维护（含个性化/优质的客评回复）及优化。4.与酒店收益部门合作，制定有效的套餐定价，参与促销活动和市场推广。通过所有可用的线上渠道促进酒店收入。5.开发及拓展新渠道以促进酒店各板块收入。6.进行逐月和季度分析包括:各个市场渠道的表现，回报结果分析，以实现*大化提高各个市场渠道的推广效果，实时监控渠道套餐的表现情况，分析及总结，达到收益*大化。7.监督竞对酒店及市场动态分析趋势和机会以增加酒店在线生意潜力。8.确保所有用于市场推广的印刷品、照片、通信及策划与品牌的一致性。【岗位要求】1.至少有3-5年相关工作经验。2.良好的人际交往和沟通技巧。3.良好的电脑技能，至少会使用微软视窗操作系统、微软办公室、互联网及其它的流行出版软件。4.数据分析能力强。5.能担任直播主播的优先考虑。6.目标明确，主动，高效的工作方式。7.有团队精神、抗压能力。

JOB PURPOSE
The Digital Marketing Manager is responsible fplanning, implementing, optimizing the school’s digital marketing activities to support student recruitment strengthen brawareness.
The role combines hands-on execution with analytical insight — managing digital channels, content, campaigns to generate high-quality leads enhance the school’s online presence in alignment with regional group marketing strategies.
KEY RESULTS AREA
Digital Marketing Strategy Planning
● Develop deliver the school’s annual digital marketing plan aligned with the marketing admissions strategy.
● Manage the school’s digital advertising budget, ensuring effective allocation maximum ROI.
● Collaborate with the Regional Digital Marketing team to ensure alignment with NAE’s digital standards platforms.
Campaign Management Lead Generation
● Plan, execute, optimize online campaigns across WeChat, Baidu, Weibo Xiaohongshu.
● Create, manage, analyze digital advertising remarketing campaigns to increase awareness drive qualified enquiries.
● Manage keyword strategy, ad content, landing page performance to improve conversion rates.
● Implement CRM-based lead nurturing marketing automation workflows to support the admissions funnel.
Website CMS Management
● Oversee the school website, ensuring content accuracy, SEO optimization, user experience.
● maintain the website through the CMS in collaboration with regional support teams.
● Develop test landing pages to improve enquiry conversion.
Social Media Content Marketing
● Manage the school’s official social media channels, including content planning, creation, posting, community management.
● Develop creative, localized digital content that promotes the school’s unique strengths stories.
● Strong focus on creative video content, including short videos editing of these videos.
● Engage audiences through interactive campaigns, storytelling, timely responses to online interactions.
Analytics Performance Tracking
● Use analytics tools (Baidu Analytics, Google Analytics, WeChat backend, CRM dashboards) to monitcampaign channel performance.
● Prepare regular digital performance reports with actionable insights fthe Marketing Manager.
● Identify trends, optimize underperforming areas, propose new strategies based on data.
Collaboration Continuous Improvement
● Work closely with the Admissions team to align digital initiatives with enrolment goals.
● Partner with agencies regional digital specialists to ensure consistent quality compliance with group guidelines.
● Stay updated on digital marketing trends, tools, audience behaviors to drive innovation at the school level.
PERSONAL SPECIFICATIONS
Qualifications / Training
● Bachelor’s degree above in Marketing, Communications, Digital Media, a related field.
Experience / Knowledge
● Minimum 5 years’ experience in digital marketing, ideally in the education service sector.
● Hands-on experience with WeChat ecosystems, Baidu SEO/SEM, other China-specific platforms.
● Familiarity with CMS, CRM systems, lead nurturing workflows.
● Strong understanding of online campaign management, analytics, data interpretation.
● Experience with content creation, social media management, paid advertising.
Skills / Attributes
● Creative thinker with strong analytical technical skills.
● Excellentganizational time management abilities.
● Proficiency in digital tools platforms (HTML, H5, Photoshop, Illustrator, etc.) a plus.
● Strong written verbal communication skills in both English Mandarin.
● Proactive, detail-oriented, comfortable managing multiple projects simultaneously.
PERSONAL ATTRIBUTES
● Creative technical thinking ability
● Self-motivated, flexible adaptable to different tasks at hand
● Proactive able to prompt others to ensure deadlines targets are achieved, calm working under pressure
● Uses evidence to support arguments positions taken
● High level of integrity
● Excellent time managementganizational
● skills Proficient communicatbothal written
● Excellent attention to detail
● Affinity with interest in education
YOUR FUTURE
We’re Nord Anglia Education, one of the world’s largest premium international schoolsganisations. Every day, our teachers support colleagues help our thousands of students achieve more than they ever imagined possible.
A transformational education at one of our schools is focussed on excellent academic outcomes, creativity, wellbeing, international connectedness. Our innovative use of educational technology also creates a personalised, 21st century learning experience fall students, while our global scale means we can recruit retain the world’s best teachers offer unforgettable events expeditions.
Our people are empowered to make a difference in their fields of expertise. Our fast pace of growth requires evolution change from everyone, giving you the chance to define the role you do in the future. This challenges the learning agility of our employees ensures every day brings interesting new experiences.
Founded in 1972 in the United Kingdom, our first international school opened in 1992 in Warsaw, followed by rapid growth across the world since the 2000s.
When you join our team, you’ll become part of a global family of experts working fa fast-growing premium international brand.

职责描述:
计划制定
- 根据年度数字传播目标和预算分配，协助制定社交媒体运营维护相关的年度策略和月度执行计划
- 协助统筹和管理social marketing整体传播规划和执行
- 在有需要的时候，支持香港/台湾市场的社交媒体运营的需求
平台运营维护
- 协助数字营销经理，进行官方网站、社交媒体官方账户的日常维护及运营（主要有微信、微博、知乎等渠道）；主导内容创作的质量及与品牌的相符性；监督内容发布的效果；撰写并提交阶段性报告
-收集和汇总社交媒体上消费者投诉、建议及询问，以及监控舆论和竞品动向；落实线下活动的相关线上支持；撰写并提交阶段性报告
- 协助数字营销经理，建立KOL和产品seeding的管理体系，落实产品Seeding及相关露出的收集
项目执行
- 根据市场活动需求，协助数字营销经理，负责线上互动活动的创意策划&执行&效果监督
- 根据需求，协助数字营销经理执行第三方的合作或落实其他创新项目
- 协助数字营销经理，参与CRM项目沟通以及支持新零售方向的项目
媒体投放
- 根据campaign以及渠道需求，协助line manager制定媒体投放计划，监控并优化投放数据效果
流程及事务管理
- 处理工作内容及的财务、法务、订/出货、物流、人事等相关流程
- 第三方供应商管理以及经销商相关媒体账号内容管理
任职要求:
- 本科及以上学历，市场营销、管理类、传媒相关专业优先
- 7年及以上数字营销相关工作经验，消费品行业经验优先
- 善于沟通、谈判，有良好的团队合作能力
- 学习能力强，有较强的主观能动性
- 逻辑思维和构建能力良好
- 良好的第三方供应商管理能力
- 英语书面和口语沟通流利
- 能适应偶尔出差需求