Define steer the country strategy fthe category consistent with the international brpositioning the country’s priorities to contribute to continued growth fthe brthe consumer relationship.
- Define the strategicientations the 3-year marketing plan fthe category, monitthe portfolio (new launches, pillar products’ renewal animation of core catalogue)
- Manage the collection analysis of consumer market insights fthe category, share findings with the zone to ensure the consistency of new product development with the country’s needs
- Implement new launches marketing mix strategies (IMC/360/Digital/Retail) the right angle of attack locally to build integrated, engaging consumer brexperiences; meet the deadlines
- Mobilise collaborate with other departments (sales, logistics, education, etc. ) partner agencies to build broader business strategy
- Monitthe local adaptation of communication materials (imagery, digital, point of sale)
- Make recommendations to management on the category based on one’s expertise of the consumer, market competitors
- Manage PPP budget sales forecast fthe category
- Effectively prepare clear messages to present to senimanagement
- Build, develop manage a strong talented team, train them develop their marketing expertise know-how
Specific to selective divisions:
- Own the brpatrimony, guarantee the bridentity: ensure that all actions are in line with the sense of purpose while nourishing the brand
- Monitthe retail strategy working hand-in-hwith the retail education team monitthe proper implementation of retail materials (services, advice, etc.)
PROFESSIONAL & TECHNICAL COMPETENCIES
MARKET & CONSUMER INSIGHT
• Identifies market drivers
• Translates trends consumer knowledge meaningful insights
BRDEVELOPMENT
• Thinks brstrategy
• Imagines disruptive products & services
• Develops integrated campaigns that work
• Integrates retail & shopper expertise