seniproduct manager岗位职责

Define steer the country strategy fthe category consistent with the international brpositioning the country’s priorities to contribute to continued growth fthe brthe consumer relationship.
- Define the strategicientations the 3-year marketing plan fthe category, monitthe portfolio (new launches, pillar products’ renewal animation of core catalogue)
- Manage the collection analysis of consumer market insights fthe category, share findings with the zone to ensure the consistency of new product development with the country’s needs
- Implement new launches marketing mix strategies (IMC/360/Digital/Retail) the right angle of attack locally to build integrated, engaging consumer brexperiences; meet the deadlines
- Mobilise collaborate with other departments (sales, logistics, education, etc. ) partner agencies to build broader business strategy
- Monitthe local adaptation of communication materials (imagery, digital, point of sale)
- Make recommendations to management on the category based on one’s expertise of the consumer, market competitors
- Manage PPP budget sales forecast fthe category
- Effectively prepare clear messages to present to senimanagement
- Build, develop manage a strong talented team, train them develop their marketing expertise know-how
Specific to selective divisions:
- Own the brpatrimony, guarantee the bridentity: ensure that all actions are in line with the sense of purpose while nourishing the brand
- Monitthe retail strategy working hand-in-hwith the retail education team monitthe proper implementation of retail materials (services, advice, etc.)
PROFESSIONAL & TECHNICAL COMPETENCIES
MARKET & CONSUMER INSIGHT
• Identifies market drivers
• Translates trends consumer knowledge meaningful insights
BRDEVELOPMENT
• Thinks brstrategy
• Imagines disruptive products & services
• Develops integrated campaigns that work
• Integrates retail & shopper expertise

Key Accountabilities/Responsibilities主要工作职责
• Understcustomer market dynamics. competitive strategies to
maximize business potential. Well insight skills are required.
• Ensure an integrated, aligned, cross-functional approach in implementation on
business strategies with a focus on execution achievement fsales targets.
• Engage the sales team, timely delivery marketing strategies. Ensure marketing
plans programs to be smoothly implemented fbusiness growth.
• Develop promotional material delivery training fsales.
•ganize promotional meeting national conference sponsorship.
Qualifications/Requirements (Education / Experience / Competencies)
申请资格 / 职位要求 (教育背景 / 工作经验 / 知识与技能)
• University degree, Medical Science, Pharmacy related major.
• Minimum of 5-7 years experience in pharmaceutical industry 2-4 years
experience in brmanagement.
• Excellent effectiveal written communication skills in English
Chinese, proficiency in use of standard soft ware applications, especially Power
Point.
• Proactive in problem solving a team player.
• Passionate fexcellent work, self-motivated customerientated

工作职责：
1. 分析分管产品的市场销售趋势，为销售团队制定销售指标提供参考依据。
2. 制定分管产品的市场推广策略及具体行动计划，提高分管产品的市场价值。
3. 组织实施分管产品的市场推广计划，并跟踪计划执行的有效性并不断优化，以支持销售团队达成销售指标。
4. 组织各类市场活动，提高分管产品的学术形象，并评估营销活动和策略的效果，以不断改进推广工作
5. 制定分管产品的年度市场营销费用总体预算，分配和管理市场营销费用，确保对分管产品市场投入的*大产出。
6. 为销售团队提供分管产品的市场竞争状况、营销工具应用等相关培训，提高销售团队对分管产品的了解程度。
7. 根据业务策略，开发清晰全面且有吸引力的市场活动，以提升品牌知名度和KOL参与度
8. 监督营销材料的制作和分发，确保与品牌形象和策略一致
9. 与客户和利益相关者建立强有力的关系，以支持品牌目标实现
Qualifications & Skills:
本科及以上学历，医学、药学或市场营销专业为佳
3-8年以上医药行业市场营销相关工作经验（高级产品经理8年、产品经理5年、产品副经理3年)，有肿瘤领域相关经验
熟练使用计算机办公软件
良好的英语听说读写能力
具有较强的沟通协调能力及组织能力